Thesis statement
The produce section of a supermarket is the representation of nature in a supermarket.
Appeals (pathos, logos and ethos)
The writer has employed persuasive techniques to convince the audience which are pathos, logos, and ethos. Ethos is applied when the author wants to appear unbiased. Despite the supermarket not teeming with nature-friendly products, the writer appreciates that no forest or prairie can match the biodiversity in a supermarket. The ability to sample products in a supermarket as a naturalist is also an example of ethos whose motive is to show expertise in a particular field.
Pathos features prominently in the essay. The writer embarked on ascertaining the foundation of most products in a supermarket. It zeroed into corn whereby even salmon which is a carnivore fed with corn. Dairy cows that used to feed with grass are now forced to feed on corn. Typically, a greater percentage of products in a supermarket are laced with corn. According to the writer, this is biological re-engineering. All the examples given in the text are meant to provoke the readers' emotion which is mostly anger (Demirdöğen 192).
Another mode of persuasion used is logos. The last sentence promotes logic reasoning from the readers. After critically analyzing the products and concluding that they contain corn, the writer implies that the human body is just corn too. The precise figure of forty-five thousand is a fact that elucidates the logos mode of persuasion.
Figures of speech
The produce section of fruits and vegetables within the produce section is described as a garden. It is a classic example of a figure of speech that is intended for emphasis. It is meant to create a mental picture of the particular section in a supermarket. ‘Single acre of land' is also a figure of the speech explaining the vastness of a supermarket.
Logical Fallacies
The writer further states that all soft drinks contain corn. This generalizing comes out as a fallacy. It's an error of reasoning mainly because the author has not practically sampled all soft drinks in the American market.
Models (Toulmin, Classical oration and Rogers)
The Toulmin model's six parts are articulated in the persuasive argument. The downside is that the writer does not provide a rebuttal for the same. The claim is the presence of corn in nearly all products in a supermarket. In Support of this claim, the writer gives an example of animals that are fed exclusively on corn which wasn't the position in the past. The warrant is the connection between corn and the example of products listed. Rationalizing the warrant has been supported by factual evidence where the writer states that the sweetening of soft drinks started in the 1980s. The author hopes to counter rebuttals by implying that our bodies too are a manifestation of corn.
Claims and Rebuttals
There cannot be a notion of species in every product in a supermarket. Produces engineer their products to match the needs of their target market. For a longer shelf life, some products must be broken down into tiny bits and mixed with other components. The writer further states that corn is an ingredient in all processed food which is far from the truth.
Summary
In summary, nature is well represented in the produce section of the supermarket. As seen from a naturalist's lens, biodiversity is a representation of nature's goodness. For instance, manufacturers strive to incorporate corn in most of their products to bridge the biodiversity gap.
Work Cited
Demirdöğen, Ülkü. "The Roots of Research in (political) Persuasion: Ethos, Pathos, Logos and the Yale Studies of Persuasive Communications." International Journal of Social Inquiry 3.1 (2010): 189-201. Web. 7 Feb. 2016.
