Activity 1
The organization highly appreciates the efforts that you have put in ensuring the realization of its short-term objectives. It has however come to the attention of the organization that the unit under which your leadership is highly desirable has been falling short of the set thresholds inconsistent trends with all the set targets barely meeting the excellent ratings. The impacts of such results are evident in the constant variations in the quality of our product portfolio. We encourage you to enhance your communication with other production units so as to merit the desired quality consistently. You understand that the success of this organization is anchored on individual and collective endeavors along the value chain, an aspect to which your unit is central. The information herein can be delivered verbally with the concerned parties enclosed in a private location, most appropriately in the office of the receiver to minimize contextual intimidation.
This section develops a crisis plan for Fast Food Restaurants, Inc. that faces a crisis against its image.
The following plan can be followed to come up with a proactive solution:
Development of a Crisis communication team
The crisis communication team includes the chief executive officer as the chairperson, the company chief legal advisor to the secretary and the public relations officer as the executive members. Other members of the team detail the strategic management unit, production units and value chain analysts. Combined, all these members are capable of formulating action plans and how to effect the plans.
Designation of a spokesperson
Based on the magnitude of the crisis, the public relations officer is selected to be the designated spokesperson for the committee. Part of the reason behind this selection is the fact that the PR manager portrays a casual manner in which the crisis should be addressed as opposed to the CEO whose appearance in the media may cause more panic.
Meeting place
The sensitivity of the crisis calls that the meeting is held in one of the conference rooms of the organization. All the members swear confidentiality oaths. Holding the meeting outside the organization may portray unnecessary messages from onlookers.
Activity 3
This section reviews BBC’s reviews on the crisis faced by Microsoft on their innovation of Windows 8. From the article, BBC declares the crisis as critical to the image of the organization. The most points that should be revised from this article detail acknowledgment of the importance of the organization broiled in crisis, direct mention of the crisis with little quantitative or qualitative on top of a direct approach to talking a crisis that should otherwise pick analytical understanding points. Reading this article leads one into understanding that the image of the organization is tainted more by the article than by the product.
