The most practical of Blakeslee’s recommendations is targeting specific situations and audiences. Presenting specific readers with certain content makes the work of a writer easier. It allows him or her to expound on the topic and easily cover all the necessary details. In a user centric culture, every product is designed for the people that use it. According to Blakeslee, it is such a culture that we should consider when writing our content down. A single product could be used by various people, when creating a manual for such a product, the writer should consider the users in explaining its use and handling. Communicators also address very specific interests and needs of their users by targeting specific groups.
In order to remain effective in the modern day market, communication also has to accommodate digital literacy. The specific situations which a communicator addresses allow him or her to summarize technical details and cover important information to users. It allows him or her to pass on such information with regard to the product that he or she is presenting. Lack of specificities only causes bulk in information. Most products whose manuals and other content are specific are easier to use and less stressful. Blakeslee’s style would be very helpful in my own writing since it makes work less bulky, convenient and straight to the point. It is unlikely that this recommendation would lead to negative effects since most people prefer to have straight to the point information especially when it concerns a technology in order to be able to use that technology soon. The only mishap could be use of technical terms in such writing. This would lead to users seeking after meanings and wasting time at the content of something as simple as a user manual. It is important that the specificity follows a simplicity.
Works Cited
Blakeslee, Ann. Adressing audiences in A Digital Age. Michigan: Eatern Michigan University Press, 2012. Print .
