Applebee’s and Chili’s Grill and Bar are among the most popular casual dining foods establishments in America. They have a causal dinner experience for workers who have no time to cook. Applebee’s and Chili’s Grill and Bar offer similar services and are almost similar in all aspects. However, a few unique differences are what make each exceptional hence attracting thousands of customers throughout the United States. This paper compares and contrasts the two food establishments.
Applebee's
Applebee’s has a massive number of distribution outlets in approximately 2000 locations. Dine Equity incorporation is the parent company that owns the Applebee’s. Empirical research investigating customer loyalty gives Applebee’s a head start. Applebee’s on the other hand boasts of a respectable 1.69 customer loyalty index in their check-ins. It targets after work clients and those unwilling to prepare home meals. The most loyal customers regularly subscribe to their services not only to have a taste of a decent meal, but also to enjoy and experience the friendly ambience at these establishments. It is, therefore, vital to note that most people are keen on the polite and friendly service offered rather than the quality and the quantity of the service delivered. Applebee’s have decided to enlarge their store-base to ensure they accommodate as many people as possible. This has heightened the check-in race considering that also other fast-foods establishments have subsequently joined the race. Research indicates an overwhelming number of customers overlap that has not been witnessed between other fast-foods franchises. Moreover, have high-frequency restaurants. Approximately 14% of customers that have eaten at Applebee’s have also eaten at Chili’s. Applebee’s have a special package of oriental chicken salad. One can also pair the tomato florente soup with the well prepared grilled spinach salad. One exciting thing about Applebee’s is its mac and cheese which is magical to kids. Adults also find it not only delicious, but also intriguing. The level of hygiene also practise at Applebee’s is superb. The whole restaurant is meticulously clean, well-arranged and organized despite the fact that it hosts a lot of people. The only spicy food at Applebee’s is the Tuscan cheese dip and the spicy fired shrimp. Applebee’s targets clients by offering “en tree sampler” which entails a special little bacon cheeseburgers. Applebee’s have more variety of foods and they also offer free appetizers after 10pm. For a long time, Applebee’s was an unfriendly to vegetarians; however, they have recently included a special menu for vegetarians. The patch pizza is extremely delicious and a must-eat for all vegetarians. Moreover, for people who are on a diet preferred Applebee’s. This is because at Applebee’s there are more selective foods. Sometimes at Applebee’s it is extremely hard to request customer feedback. Moreover, getting customer information is another conundrum. The service at Applebee’s can be overbearing at times due to the large number of clients.
Chili's
Chili’s boasts of having approximately 1,400 locations. It is also vital to note that Brinker International owns Chili’s. On average Chili’s has a customer loyalty index of 1.64 times in their check-ins. The Target clientele is the working class. The establishments are workers-friendly as both of them are usually opened past midnight. It is worth noting that at Chili’s they have a culture of encouraging customer to visit them again while Applebee’s have no such policy, they leave it up to the client. Chili’s have adopted a national rolled out a program which intends to rewards customers. Chili’s is more established with regards to check-in programs. For example, for every foursquare check-in at the Chili’s a customer is rewarded with free chips and salsa. In most cases, Chili’s have better tasting food than Applebee’s. Their southwest eggrolls and the unique and tasty grilled chicken sandwich are exceptional in the hotel industry. This must be the best ever salad. Moreover, its well-seasoned chicken is spiced with a fruit Pico, tantilla stripes, mandarin oranges, greens and a honey-line dressing that is mouthwatering. They also offer good tasting chicken tacos which may or may not be served with black beans. Chili’s foods are also spicier than those offered at Applebee’s. Therefore, people who like spicy food are more likely to eat at Chili’s. The only spicy food at Applebee’s is the Tuscan cheese dip and the spicy fired shrimp. Chili’s have adopted a policy of offering their clients a free desert on the various promotions that they have for diner meals. Unlike the friendly service at Chili’s, the service at Applebee’s can be overbearing at times due to the large number of clients. Nevertheless, both restaurants appeal to a lot of people because they not only open past midnight, but also offer liquor.
Essay Outline
Thesis
Applebee’s and Chili’s Grill and Bar offer similar services and are almost similar in all aspects. However, a few unique differences are what make each exceptional hence attracting thousands of customers throughout the United States. This paper compares and contrasts the two food establishments.
Applebee’s
- Distribution: Applebee’s has a massive number of distribution outlets in approximately 2000 locations.
- Ownership: Dine Equity incorporation is the parent company that owns the Applebee’s
- Loyalty: Applebee’s on the other hand boasts of a respectable 1.69 customer loyalty index in their check-ins.
- Policy: Applebee’s have decided to enlarge their store-base to ensure they accommodate as many people as possible
- Available meals: Applebee’s have a special package of oriental chicken salad. One can also pair the tomato florente soup with the well prepared grilled spinach salad.
- Promotional strategies: Applebee’s targets clients by offering “en tree sampler” which entails a special little bacon cheeseburgers. Applebee’s have more variety of foods and they also offer free appetizers after 10pm.
Chili’s
- Distribution: Chili’s boasts of having more than 1,400 locations.
- Ownership: Brinker International owns Chili’s
- Loyalty: On average Chili’s has a customer loyalty index of 1.64 times in their check-ins.
- Policy: At Chili’s they have a culture of encouraging customer to visit them
- Available meals: Their southwest eggrolls and the unique and tasty grilled chicken sandwich are exceptional in the hotel industry
- Promotional Strategies: Chili’s have adopted a national rolled out a program which intends to rewards customers. For example, for every foursquare check-in at the Chili’s a customer is rewarded with free chips and salsa
