An Examination of Consumer Decision Making for a Common Repeat Purchase Product, Wayne D. Hoyer
A Reflection, by (Insert Client Name)
Hoyer (2001) explains that when it comes to purchasing, there is a decision making process that the consumer engages in. in this article, he tries to bring out the process that a consumer goes through before making a purchase for an every day product.
The article is written by Hoyer (2001) and is intended for the consumers as the primary audience. The main reason as to why the message is meant for this audience is that they are involved with the purchasing. As such, they should be informed on the right process before making a purchasing decision.
In giving authenticity to his work, Hoyer (2001) carried out a survey in a detergents’ store. He collected data from observing the clients make their purchases and also by having them voluntarily participate in his study. As such, he has data as evidence for his conclusions.
After going through the process, Hoyer (2001) indicates that even for the most trivial and everyday purchasing process, there is a decision that has to be made; even if it appears routine-like. He concludes that the main purchase decision is made after deliberation at the store, as well as through comparison with the other available products. To some extent, the use of the same product by other people close to the purchaser also has a impact on the purchase decision.
In conclusion, it can be said that Hoyer (2001) made his statement broad and clear. The message is brought out very clearly by being well organized and having a simple structure. The statistical evidence derived from the study gives authenticity to the work and also adds to the informative nature of the article. This makes the reader more informed and conscious when making a purchase decision. In general, it is a good read for consumers.
Hoyer, W.D. (2001). An Examination of Consumer Decision Making for a Common Repeat Purchase Product. Retrieved on 1st August 2012 from http://www.hakonswenson.se/publikationer/CFR102%20Butiksformat/Kursiva%20artiklar/Hoyer%20%281984%29%20JCR.pdf
