Identity crisis for McDonalds
Inability to identify with specific customers
Realignment of the organization’s strategy
Management’s meeting on the quality of products being offered
Listing of better business operations for the company
Improvement in operations
Higher quality food
Improved menu through wider variety
Improvement business partnerships
Better franchises
Duplicate business model
Marketing strategies
Advertisements
Social media presence
Product promotions
Body
McDonald’s has had issues with its identity for some time. The identity is doubtful following the extensive exodus of the customers from the McDonald’s fast-food points. The company has not yet identified with a certain class of customers who would dictate for business excellence within the company. As such, the company insists on continuous marketing of its foods to individuals who may not have extensive knowledge on the products. The company is not yet confident of the quality of the products it offers. There is no pride for menu in comparison to what the competitors have to offer.
However, the company realizes of its problem and the management is ready to realign with its strategy. The C.E.O Mr. Easterbrook is keen to ensure the restaurants will only be serving chicken free from antibiotics. It is a strategy to attract more customers and ensure all are ready to eat at McDonald’s. The food must be better than that of the competitors. For growth in its operations, McDonald’s should develop other products apart from hamburger.
The quality of the food must be improved as the company seeks better trade opportunities. Quality food is marked by the availability of a variety, which is the new business strategy suggested by the C.E.O. As the company increases on the number of outlets, it has to have an edge over its competitors through the quality of food it offers. Value for the restaurant will be assured by the presence of quality products. The company is willing to explore new opportunities in business, which will help in the advancement of its operations and assurance of progress.
The company has to ensure of better businesses through the franchises. The partners must be willing to trade on a fair ground to ensure business advancement. Since they have been entrusted the name, the franchisees must be ready to comply with the standards. Therefore, value has to be guaranteed for the franchisees by the franchiser. The franchisees must maintain the taste and image for the company. The franchises must offer same quality of food to ensure the customers do not get different foods in different food outlets.
For the company to advance in its operations and achieve some level of business excellence, marketing has to be emphasized. The company must be willing to trade over new opportunities, which have been developed by marketing operations. Through its marketing strategy, the company is willing to answer any question regarding its products. Therefore, the customers have been given the appropriate platform to help in the determination of what the company has to offer for them. Value for the products will be created from the idea that the customers will respond to the survey that the company seeks to carry out during its marketing campaign. Therefore, a market will be assured in the survey process and it will be easy to obtain value from a number of campaigns. The company is willing to invest in market research and survey to enhance its operations.
Works Cited
O’Brien, Keith. "How Mcdonald’S Came Back Bigger Than Ever". Nytimes.Com, 2017, Web http://www.nytimes.com/2012/05/06/magazine/how-mcdonalds-came-back-bigger-than-ever.html.
Strom, Stephanie. "Mcdonald’S Seeks Its Fast-Food Soul". Nytimes.Com, 2017, Web https://www.nytimes.com/2015/03/08/business/mcdonalds-seeks-its-fast-food-soul.html?_r=0.
