Free Essay On My Jihad AD Campaign

The target audience for the #My Jihad ad campaign are not Muslims. These campaigns are aimed at those who are not aware of the real meaning of Jihad. This term has been blackened and sensationalized by the media. People often associate it with terrorist attacks. Therefore, the real meaning of it has been tarnished. The ad campaign is made to educate the public. Therefore, the Aristotelian appeal that it would fall under would be Pathos. This is because the ad campaign is used to appeal to the sense of identity as well as the self interest of the audience. This was made in order to attempt to engage with the audiences’ emotions, making Pathos the most relevant of the three.
The concept of #My Jihad, I believe, is a successful one. It targets an audience that only hears one side of the story. There are a number of stories in the news that portray Muslims as violent and even savage people. However, the term Jihad has been misinterpreted, especially by activists and terrorists. The message that the ad is trying to relay is that Jihad is not about extremist acts of terrorism. It’s not about the war or suicide bombers. It’s a more personal thing that people need to overcome. That’s why the term “my Jihad” is used. It is because the war is about your own personal struggles. The ad is effective in a way that it educates and it allows people to connect. The ad campaign promotes tolerance and it encourages people to respect others’ cultures and beliefs. It’s sad to know that such a sacred term has been bastardized by the media.