Part 1: Introduction
The first year of our working season will be just perfect for women and men who are looking for online stylish outerwear. Our online store will offer clothes that will be not only practical, but also beautiful. Our customers will be able to order a designer consultation in the store, and though our products are not the cheapest (price range from $150-$800), but they are of high-quality and original.
Affordable and easy-to-navigate online store. As if you visit your favorite store, where you can always find what you need.
A powerful advertising campaign in traditional media and magazines.
Excellent relationships with suppliers, which will contribute to the production of higher quality products and prompt shipment of orders.
Excellent staff.
Branded clothing today, as at all times, occupies a huge niche in the fashion market and has an excellent reputation among consumers and potential buyers. Also Style.Me offers individual tailoring, clothing for pregnant women, large size clothes. We accept individual orders, work on creating original knitted clothing, accessories, embroidery.
Part 2: Mission and vision
Our mission: To dress people who create the future!
Our vision: Clothes of the future should not stress, but impress!
Our values: We are light and thus, try to find simple solutions in all what we do. We believe that life should be easy and joyful, and make our clothes the same. Therefore, in our collections it is easy to find the perfect look, in our clothes is easy to look elegantly every day.
We rejoice; Everything we do - we make it easy and fun! Therefore, we always have vibrant collections and friendly staff. Happiness, drive, energy, new ideas, and strong emotions - such mood Style.Me gives to its customers, making shopping an easy and exciting fashion adventure.
We charge from the fashion! Striving for simplicity, we do not forget about fashion, because it is our main source of emotions! New trends do not pass by Style.Me team. We catch on the fly all that relates to fashion, inspired by trends, and then select the best and easily adapt it to the everyday life of our consumers.
Part 7: Competitive analysis
The main goal of any competitive analysis of the industry is to obtain sufficient information about the strengths and weaknesses of competitors, its strategies, intentions and capabilities to enhance the effectiveness of their actions. Our main competitors are: “3.1 phillip Lim”, “Alice and Olivia”, “Kenzo”, and “MSGM”.
Page 9: Operation Plan
First of all we plan to create our own website. It is important to not just have a beautiful website, it is necessary to provide more convenience in using it. Creating online stores that sell implies the harmony of design and usability. It is important at the stage of prototyping the architecture of Style.Me online store, consider all product categories sorting, filters, and all the elements, because they increase sales several times. Examples of online stores, which make a profit, clearly demonstrate this.
Developing Style.Me online store is only our first step on the path to our success. In order to attract new customers and encourage repeat purchases, a web resource should continue developing on a regular basis. Specifically, consider the marketing plan with a detailed strategy, and gradually introduce it into practice. This includes not only the promotion in search engines (SEO), and contextual advertising, e-mail newsletters, social media marketing, content updates on the site, holding shares and seasonal sales.
We would be very pleased to start a partnership with Neiman Marcus and other key retailers in the US market. The chain of department stores Barneys is famous for its originality and uniqueness. In 1999, the owners of the brand thoroughly approached the issue of unique decoration and design of their boutiques. In addition to numerous shops, the company also sells on the Internet, which greatly simplifies the cooperation with all countries of the world. Now you do not have to travel to the US to buy interesting novelty from Barneys. Saks Fifth Avenue offers luxury goods. It offers unique, trendy solutions from both known and rising designers in Europe and America, as well as present the latest collections of women's and men's clothing, shoes, jewelry, accessories, handbags, perfumes, children's clothing, underwear and interior items. Innovative ideas Saks Fifth Avenue continually changed the fashion industry, but the company does not allow itself to stand still. Therefore brand Style.Me with its dynamism and originality will be in demand in the Saks Fifth Avenue. Our products will be on websites and the main city stores in Boston, New York, Los Angeles and Chicago.
When you are engaged in such business, it is important to understand that in addition to product quality is important the level of service. We have chosen these three companies for cooperation as they are the most popular and famous luxury and fashion brand stores, they care about the brand image and they have the highest quality service.
