PGI Grandvalira, a consulting and management firm provides professional services which include designing/conceptualizing ski resorts business propositions, management of operations and assessing other business potentials in ski resorts operations and management.
PGI identified its strategic products which are high in priority: ski operations, sales promotions, developing ski schools and other outdoor activities. Ninety-eight percent of its business comes from developing countries. Priority markets of PGI are Central/West Asian countries such as Azerbaijan, Turkey and Kazakhstan, where it now has three on-going major projects.
Its business concept called internationalization includes locating potential areas for ski resort development in countries that have high growth rates. It correlates the population to potential skiers using the assumption that as the GDP per capita of the particular country grows; then, the more willing is its population to ski. It then sells the business idea to the target country. PGI shared its major findings in the conducts of its business as follows: the need to address cultural gap, government as a client and development as a key driver. Likewise, it deems that key factors of its success include flexibility and adaptability of its manpower to the physical and political conditions of the host country, talent and competence of its human resources and a clear knowledge of product portfolio that will sell to the client.
The key concepts discussed by the speakers were also cited by the author of the article “Business Model for the Professional Service Firm”, (Chitayat, 2015) particularly the importance of hiring very efficient and very competent, highly skilled talents who will provide the services that the company offers and their ability to closely interact with the clients.
References
Chitayat, D. (2015, February). Business Model for the Professional Service Firm. Retrieved from
http://durichitayat.net/business-model-for-the-professional-service-firm/
