Free Essay On Play Mart Toyz

- Question 1
Sales representatives should be given a proper training after hiring them. They should be advised to be friendly and cooperative with the customers. They should be given an incentive out of total sales achieved as this will motivate them to give time to their work. Different geographic territories have different cultural and ethnic backgrounds so the sales representative should be well informed and trained to deal with all types of customers calmly.
- Question 2
PlayMart needs to plan its operations efficiently and effectively to achieve their desired objectives. If they fail to do so, it may result in products arriving late, having leftover inventory and the need to order additional inventory at the last moment. To avoid all three situations, it would be helpful to use the PERT(Program Evaluation and Review Technique). It will give a clear view of the tasks involved in completing the given project on time. The sales manager can classify each task along with time required to complete it. Ultimately, by finding the critical path, the tasks will be finished on time.
- Question 3
Pam Siira has been given the responsibility and target of doubling the sales to $100 million within the next five years. In my opinion, this will not be possible if Siira does not explore new customer markets. PlayMart should cater to the needs of international customers. Before doing this, a proper market survey and research should be conducted to know about the future prospective customers. If the market seems to be interested in their toys, they should initially stock at any existing toy shop. When a new target market is explored, the management should assign duties to sales representatives in the same way as it has been already done in the United States and Canada.