Some shoppers are practical and with good decisions when they would purchase a product, however, most shoppers are sensitive regarding the design of the product brand in the market. An eye-tracking study shows that customers buy products considering the shape and color, or at times the products they are familiar with. The study uses the Biomotive Triggers; a kind of sensory that signals the consumers’ subconscious, then it would generate certain feelings before the brain would respond. Particularly, the sensory focuses on the emotional state of the consumer. As a result, it would increase assets and sales. It is necessary that every brand has an effective packaging for better understanding and decision-making why the customers need to buy the product.
In order to ensure a repeat purchase, it is significant the product packaging must (1) attract the customer and the best packaging among other products; (2) designs should be simple; (3) pass the kids test (age 3 – 5); (4) triggers the emotional aspect of the customer; and (5) customer cannot forget the product. A product that is uniquely designed means that the customer can notice it at a glance among the other products displayed on the shelf. In particular, the product brands with cusps (pointy shapes) trigger feelings of the customers. The designs should not be complicated, possible should be simple, yet attractive visually. The product should pass the kid’s test, for example, a kid gets the right product if someone would only describe the packaging of the brand. The best packaging communicates to the buyer; a nature of attraction that customers cannot resist to purchase the product. For example, Coca-Cola logo has the cusps on it and it allows the customer to focus on the design.
The Biomotive Triggers are helpful designs, particularly for packaging the products or brands and the designs are creative. Using the designs, the business would be better, more sales and more income.
Works Cited
Preece, Simon. "The Five Things Product Packaging Must Do." Forbes 23 July 2014: 1-6. Web.
