American football is an important sport that has a huge audience in the United States. Selling a brand using the game is a good marketing strategy for any business. The American football helmet is an asset that is related to the game and the people are likely to be excited about purchasing the product from the market. The image created from the product should be related to the quality of the game. The terms used to sell the product will help in demonstrating the product’s relevance to the market and the target customers. The customers will develop a mental image of the product which will help in determining the sales (Goi, 2009). It will thus be important to create an image that relates to class and passion for the football game. The product should also be related to the winning team and the greatest players in the team.
Advertising the product is an important aspect in developing the business in the market. The sport product needs intense advertising to ensure that the market reacts and there is awareness of the existence of the product. Football is the most watched game in the United States which presents an opportunity for advertising the game in the field. Advertising of the new sport product can be effective during the games. All the games are aired live on the television and thus present a large audience. Sport product advertising can involve the use of an icon in the game that will appear like a brand ambassador for the product (Friedman, 2007). The person used should be a legend in American football and the advertisements can feature on televisions and on all marketing campaigns used for the product to enhance brand visibility.
The promotions of the products can be done in a unique way to ensure that the potential customers feel that the product is worth their money and time. There are numerous techniques that can be used in promoting the product in the market. The promotion tactics include product branding on the field. The product can be branded on the entire field where the best football team plays. Branding such a stadium will provide a larger image to the football fans who will wish to be associated with the products. Around the branded stadium, the product should be sold to the fans every day a game is being played. Promotions should be product specific and customer specific to ensure that the relevant level of creativity is maintained for the brand. Additionally, television promotions will also be important since they will gain a larger audience in the market (Goi, 2009).
The promotions held for the products have to be composed of various unique approaches that will ensure that the products stand out against all the competitors in the market. The unique strategies that can be used to entice the customers can be through the use of gifts to customers on purchase of the products (Friedman, 2007). The promotion will use signed autographs from the NFL superstars as gifts to the customers who purchase most products. Additionally, the NFL superstars can also be used to provide customers with the most purchases with products that are exclusively used by the superstars. For example, a helmet, ball or jersey which the superstars signs to add value to the gifts being provided to the loyal customers, the sales are likely to increase due to loyalty and satisfaction. The unique promotion strategies will ensure that the product increase its market reach and improve the competitive advantage that exists from the competitors (Friedman, 2007).
References
Friedman, M. (2007). The social responsibility of business is to increase its profits. In Corporate ethics and corporate governance (pp. 173-178). springer berlin heidelberg.
Goi, C. L. (2009). A review of marketing mix: 4Ps or more?. International journal of marketing studies, 1(1), 2
