Management
Organizational change means the process by which organizations move from their present status to some desired future state in order to enhance their productivity and effectiveness. The primary purpose of organizational change is to use their resources and capabilities more effectively so that organizational value and stakeholder satisfaction can be increased. One of the biggest challenges faced by managers is how to face the forces for change in an organization. Generally, these forces of change fall under two main categories i.e. evolutionary change and revolutionary change. (Greiner, 1998)
Evolutionary change takes place slowly, incremental and narrowly focused. Evolutionary change ensures the survival of organizations. It is incremental because it happens slowly but systematically. Evolutionary change is continuous and is always happening. This involves changes in how we are doing business rather than what business we are doing. For example, HR policies may change or we purchase new technology for our plant etc. Evolutionary change involves constant and stable attempt to change, adapt and improve the strategies and structures of organizations. External forces may have prompted organizations that are going through evolutionary changes. Normally, organizations face evolutionary change because of either external pressure or due to some incentives. (McNaughton, 2013)
On the other hand, revolutionary change occurs very rapidly, dramatically and is an organization wide. Revolutionary change is a quick attempt to find new and innovative ways of increasing effectiveness. In some cases, organizations are in need of major changes quickly. They do not have enough time to set up and apply evolutionary change. For example, new technological innovation may demand organization to change their old machineries for increasing their productivity and performance. The major instruments of revolutionary change are innovation, restructuring and reengineering. (Borwick, 2013)
References
Greiner, L. (1998, May). Evolution and revolution as organizations grow. Retrieved from
http://hbr.org/1998/05/evolution-and-revolution-as-organizations-grow
McNaughton, D. (2013, March 7). Evolution vs. revolution: Do you know the difference?.
Retrieved from http://organizationevolution.com/evolution-vs-revolution-do-you-know-the-difference/
Borwick, J. (2013, June 5). Revolutionary vs. evolutionary organizational change. Retrieved
