Discussion Board
Media stories enable Dell Inc share product information, address controversies and share product releases. The accuracy and effectiveness of such information rely on the level of research conducted by media experts at the company. There has been an increase in the use of search engines and social media. Researchers note that 91 percent of reporters and journalists use search engines, 89 percent use blogs and 64 percent use social media. Search engines and social media provide large volumes of information in real-time (Ries, 2011). Dell should use search engines in almost all stories and use social media for additional sources of information.
Placing your expert as a speaker
Dell Inc can raise the company’s profile and reach new audiences by placing an expert as a speaker. It is an approach that goes beyond existing marketing opportunities in the market. Placing experts as speakers ensures that Dell assumes a unique role in the discussion of issues regardless of the status of affairs (Tapscott, 2009). Experts also enhance the credibility of information because they attempt to explain the issue rather than persuade the audience to make a financial commitment to the company. Therefore, Dell should use experts when addressing various issues affecting the company. For instance, the technical team should participate in explaining the functioning of products during product launches.
Publishing bylined materials
Dell Inc operates in a competitive business environment that is full of information. The media publishes numerous stories and issues related to the computer industry. Dell can contribute to these discussions by publishing bylines materials. Such materials enhance the credibility of the organization as a thought leader in the market for computers. Such materials draw the attention of consumers and strengthen the company’s reputation in the market (Ryan & Jones, 2012).
References
Ries, E. (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. New York: Crown Business.
Ryan, D., & Jones, C. (2012). Understanding digital marketing: Marketing strategies for engaging the digital generation. Philadelphia, PA: Kogan Page.
Tapscott, D. (2009). Grown up digital: How the net generation is changing your world. New York: McGraw-Hill.
