Executive Presence Exchange aims to start up clothing and manufacturing company which will provide business attire for the fashion conscious man and woman to the targeted business environments. As our business name proposes, our core focus is to offer executive line of clothing in order to be the market leaders and control the largest share in this very competitive and delicate market.
This venture seeks to generate a considerable increase in the company’s turnover and profits from delivering high quality attire after thorough consultation, feasibility studies, industry analysis and market research. The company’s strategy is to fortify its partnership with retailers by mounting product awareness. We intend to distinguish ourselves through advertising strategies, exclusiveness as well as high product awareness.
Being the first Philippine-owned executive store in Manila city, we anticipate acquiring 85% of the aggregate market share and grow into a dominant hub of shopping escapades for both the indigenous inhabitants in addition to those who relish wearing western attire.
Executive Presence exchange will be located along Delos Santos Street within the central business district which has a beehive of activities thereby strategically aiming suburban locations and other target markets. It is our belief that this positioning is vital to our primary accomplishment and long-standing progress.
The company is looking forward to obtaining a long-term finance for the sole purpose of starting up the clothing and manufacturing industry. This capital will go a long way in meeting operational expenses as well as product development costs resulting to the unveiling in January 2015.
Reference
Kincade, Doris H. and Fay Y. Gibson. (2010). Merchandising of Fashion Products. Upper Saddle River, New Jersey: Prentice Hall.
Manlow, Veronica. (2007). Designing Clothes: Culture and Organization of the Fashion Industry. New Brunswick: Transaction Publishers.
