The Home Style Cookies and the Yamazaki Baking Companies operate in the same industry. However, there are major issues that make them different in terms of operations and execution of necessary activities.
In terms of operations, the Yamazaki Company is in a higher rank than the Home Style Cookies. While Home Style Cookies Company operates from a smaller region, the Yamazaki Baking Company operates within a wide area. The Yamazaki Company succeeds in spreading its risks as well as increasing the profit level. There are numerous opportunities that the Yamazaki will grow and extend its returns faster than the Home Style Cookies Company.
The Yamazaki Company operates in different regions Europe, Asia, and North America. On the other hand, the Home Style Cookies Company operates in one region, which is the United States in New York, Connecticut, and New Jersey. While the Home Style Cookies aim at distributing its goods to retail stores and supermarkets in the three states, the Yamazaki Company operates in more than 90000 stores (MarketLine, 2012). To match the position of the Yamazaki Company, the Home Style Cookies Company has to stretch its operations across different regions. The company may develop unique subsidiaries that will increase and revamp its operations.
The other issue is the variety of products. It is clear that products of a company fetch the market for the company. In the food industry, it is wise to have a range of products that will attract different customers. The Yamazaki Company deals with approximately 100 products in the form of boxed lunches, rice balls, and sandwiches (MarketLine, 2012). On the other hand, the Home Style Cookies deals with one product, of 50 different varieties. The issue is the exclusive explanation why the Yamazaki Company succeeds in trading its shares in the stock market while the Home Style Cookies Company does not have the room. The Home Style Cookies Company must outline unique strategies to assist in coming up with new products that will help it in reaching a wide range of customers.
The other issue that arises between the companies is marketing strategy. The two companies differ in the manner, which they extend their products’ knowledge to the public (Vitez, 2014). The Yamazaki Company defines a confectionery process where it embraces a Japanese style that makes it products famous around the regions of its operations. Through the well chosen marketing strategy, the company succeeds in achieving high customer base. However, the Home Style Cookies Company does not define any marketing strategy hence the incompetence. The Home Style Cookies Company must be ready to develop a marketing strategy through advertisements and consultation for excellent marketing techniques to match the competition in the industry (BordBia, 2014).
The Home Style Cookies are not keen in spreading their customer base. The cookies that the company produces are limited to individuals of 45 years of age. The limit constraints extensive performance for the company. It could be better if the company manufactures cookies that are consumable by people of all ages. It could be easy to have many customers in such a case. The customer base is extremely significant in defining the profitability of an organization (BordBia, 2014). In this regard, the Yamazaki Company succeeds in achieving high revenue following its mastery of the high customer base. The company deals with a number of products that make it successful in attracting extremely many customers.
Variant firms in the same industry may have unique achievements following the strategies that they use in their operations. Companies must be ready to employ strategies that will make them highly competitive and significant in operations. The Home Style Cookies Company is an example of companies that do not take full advantage of the market while the Yamazaki Company defines strategies of successful companies.
References
BordBia. (2014). Starting your food business. Developing a Competitive Strategy. Retrieved October 25, 2014, from http://www.bordbiavantage.ie/marketingbusiness/marketing/competitivestrategy/pages/developingacompetitivestrategy.aspx
MarketLine, M. (2012). Bread & Rolls in Japan. MarketLine Industry Profile, 1(1), 24-27.
Vitez, O. (2014). Competitive Business Strategies. Small Business. Retrieved October 23, 2014, from http://smallbusiness.chron.com/competitive-business-strategies-4623.html
