Discussion Board 2 Health Care Industry
The health care system available today is much complex and different compared to the health care system of the 1960s. In the last 50 years, hospitals experienced many challenges included poor respect to patients, lengthy stays, and poor management because of the lack of accountability and policies to protect patients. Professional understanding the health system culture and dedicated to delivering quality and safe care throughout characterize the today's health care delivery system. The advancement in technologies has made it possible for hospitals to improve the quality of care by ensuring patients spend less time in the waiting area. Additionally, the current health care has shifted to a more patient-empowered approach that emphasizes on prevention accelerated by cultural changes, price of care and policy adjustments (Leonard, 2014)
Describe how public relations influenced the direction of health care and in what capacity?
Public relations represent different methods used by healthcare organizations to communicate issued to patients, the public, and stakeholders. In the past 50 years, communication has been a major challenge in the health care because of the lack of efficient and reliable means of communicating. The modern health care system is characterized by different types of efficient, cost effective, and reliable means of communication. The public relations have changed the direction of health care by making it possible for healthcare providers to share and discuss issues with patients using mobile phones and personal computers at no extra cost. Changes in the method of delivering care to include every individual without discrimination based on color, race, gender, or cultural background has led to hospitals establishing public relations departments to cater for the growing society health demands (Gecikli, 2014).
Discuss how the business components of health have changed
Over years, business components of health have undergone a drastic change. First, the introduction of health insurance incentives such as the Medicaid and Medicare have led to a reduction of commercial reimbursements and cut on the total Federal budget on health. These incentives have made the health care system adapt the wholesale methods of conducting business where everybody can access care. Second, the health care industry is committed to providing quality care through the introduction of evidence-based medicine. Better care leads to a healthy lifestyle, which eventually reduces the cost of providing care.
References
Gecikli, F. (2014). The organization of public relations department at hospitals: A model
suggestion. International Journal of Business, Humanities, and Technology, 4(1), 51-59.
Leonard, K. (2014, July 15). Hospital of Yesterday: The Biggest Changes in Health Care. U.S.
News and World Report. Retrieved February 28, 2016, from http://health.usnews.com/health-news/hospital-of-tomorrow/articles/2014/07/15/hospital-of-yesterday-the-biggest-changes-in-health-care
