Free How Much Of A Competitive Advantage Does Business Intelligence Provide For Zynga Article Review Sample

The business intelligence in the production and analysis of the social games gives Zynga a competitive edge over its opponents in the market. The analytic tools used by Zynga helps this business to project the marketing information on the needs of its customers. The identification of the market needs through analytic graphs tool help Zynga to determine the actual products or games that the customers want. The areas to be improved in relation to the products and games of this company area also identified through the business intelligence services. The business data analysis also helps in the retention of customers by ensuring that the specific expectations of the customers are met easily. This involves the introduction of a favorable environment where the gamers can easily interact. The business intelligence helps in estimating the revenues of the company in the future thereby enabling Zynga to evaluate its profits in the future.
The use of the social media by Zynga gives it a competitive advantage due to the access to a large base of customers. This helps the company in cutting down the costs related to advertising and promotion leading to high levels of profitability in the long run. It also enabled faster communication in terms of feedback from the customers.
The use of analytic databases is important to Zynga in ensuring accurate objectives and targets of the company in the market. This also helps this company to use the softwares and hardware in solving the needs of the customers in the gaming industry. The company reduces the costs relating to educating the customers on how to operate such games since b they can access such information through the social media.
In conclusion, the knowledge and applications relating to the analysis of data are useful in helping Zynga to gain a competitive advantage in the market of video games. The technology used is relevant in cutting costs as well as increasing the market scope.