Shield, in his article on Wall Street Journal, believed that technological advancement can be blamed for the shift from regular television to YouTube. The author describes how a large part of the population was skeptical about the ability of any internet based channel to deliver value. It is noted that this drift has been reversed, and the internet acts as a central point for both entertainment and news. The new generation played a key role in influencing the older ones to join into the migration towards internet based services.
Michael believes most people moved towards the net due to economic reasons. He states the fact that in order to get good entertainment from the television, on is compelled to spend more, an amount that is much lower, if not non-existing over the internet. The author also states that people move towards YouTube due to the uniqueness of the entertainment. It is easy to replay any episode that one missed on regular television. The trait is among some that are not present on regular television.
Broida investigates the fact that television channels have been compelled to join YouTube. The move that is also seen to help in sourcing for new subscribers, apart from retaining some of their old ones that moved from watching regular television, and joined the YouTube generation. The author digs deeper into the idea of more entertainers being comfortable posting their materials, including new videos on YouTube rather than buying space on television. He goes further to investigate the new trend where advertisers are eager to do the same on YouTube channels, in comparison to television. The writer believes that technology has transformed the way news and entertainment is packaged.
Works Cited
Broida, Rick. cnet.com. 12 12 2013. 14 10 2014 <http://www.cnet.com/how-to/how-to-watch-youtube-videos-on-your-tv/>.
Shields, Mike. "CMO Today: Appointment TV: Web Video's Impact on Upfronts Limited." Wall Street Journal 04 08 2014: 1-4.
Strangelove, Micheal. jstor.org. 09 04 2010. 13 10 2014 <http://www.jstor.org/stable/10.3138/j.ctt2tv1kq?searchUrl=%2Faction%2FdoBasicSearch%3FQuery%3Dyoutube%2Band%2Btv%26amp%3Bprq%3Dyoutube%26amp%3Bhp%3D25%26amp%3Bacc%3Doff%26amp%3Bwc%3Don%26amp%3Bfc%3Doff%26amp%3Bso%3Drel&Search=yes>.
