SuperCharge holds itself to the highest standards as it introduces its new product into the marketplace in Beijing, China. These standards are based in the core values of SuperCharge, which are as follows: exemplary customer service; satisfaction guarantee; and environmental awareness. These core values permeate through every part of the business, but they become especially important in regards to intercultural conflict.
These three core values are all non-negotiable. Although the situations may vary from place to place as the product is launched, the values will not change. In Beijing, China, a place filled with an abundance of potential customers, and a place on the cutting edge of technology and innovation, these core values are especially important.
The product operates via a self-charging component, which showcases its energy-conscious capabilities. As this is the selling point of the product, this environmentally-conscious product should be reflected in other areas of the company including packaging, shipping, raw material acquisition, etc. This is why environmental awareness is a core value.
Satisfaction guarantee is a core value because with the ever-changing technological world, customers want a product they can depend on. Having a satisfaction guarantee serves to breed trust in the customer base.
Exemplary customer service is an essential core value because of the global scope of the product. With its introduction to Beijing, China, the business must be able to contend with an explosion of users and therefore potential problems with the product. Customer service must be multilingual as well as accessible at all times of day and night. This is the area that could cause the most potential intercultural conflict.
For example, a person from Beijing, China, purchases the SuperCharge and discovers that the phone is not charging after a full day of motion. He/she wants to know why this is the case when the product is advertised to charge by daily motion. He/she will want to fix the problem, but shipping it back would be too time-consuming when he/she wants to use it immediately. The way to approach this issue is to have 24-hr. customer support in English and Chinese. This way, customers know they can resolve their problems with minimum time/financial demands.
