KaBloom is a flower store that focuses on providing top quality flower products to its customers at affordable price. The company came to existence in 1977 and the founders were David Hartstein and Thomas Sternberg. Today the flower store owns more than 30 retail shops that sell cut flowers, plants and bouquets. It offers these services through its toll-free number and website. It has most of its stores in Boston are but it has also stretched to other states of America and in Columbia District (kabloom.com all).
KaBloom passion for flowers is to create good memories for its customers. In order to ensure this the company provides a variety of eye-catching flowers that satisfy the needs of its customers. The flowers are lavish and luxurious but with affordable prices for all its customers. Its main aim is not only to sell to its customers but also to change its customer’s behaviour of buying the products. In addition, the company also focuses on setting up self-serve flower kiosks in convenience stores. Such places include coffee shops, gas stations, pizza joints and college bookstores among others with the aim of making the purchase of flowers a daily routine for customers. In doing, so the store will help the industry to grow and overcome its problem of lack of exposure (Boston Business Journal all).
KaBloom is strategizing on developing self-serve kiosks linked to the internet function that will enable its customers to make orders for the flowers they want and send them as a gift to other locations. The strategy is also geared towards boosting the sales of the store drastically. From the Florists Industry point of view, KaBloom’s strategy will play a great role in promoting the industry as a whole.
Work Cited
Kabloom.com, Ltd. Retrieved from http://www.hoovers.com/company- information/cs/company-profile.KaBloomcom_Ltd.e25076ae19753d03.html. Print
KaBloom pins new concept on changing consumers. Boston Business Journal, Aug 2, 2004. Retrieved from http://www.bizjournals.com/boston/stories/2004/08/02/story7.html?page=all. Print
