Ryszard Barnat (2015) stated that the strategic management encompasses all activities and processes of strategic decision-making within the organization. Barnat (2015) noted that the definition has evolved as previously, organizations consider strategic planning as the total strategic management activity. Strategic management is also referred to as strategy and business policy formulation, while strategy is the plan of actions to achieve the company’s management goals (Barnat, 2015).
My previous organization’s strategic management is envisioning itself to become the leading outsourcing services provider in the world, and its strategies to achieve its goals are providing the best place to work, imbibing excellent values to its people that can help smooth business operation, providing unique and better services, and growing the number of its employees that can deliver quality services.
The said strategies were effective as my previous company managed to lead in the industry acquiring several other outsourcing companies that made the company rank among the top and currently the second largest outsourcing company in the world. The company continues to grow even if it is already among the largest outsourcing company, and its key strategy that made it possible to achieve its goal is the proper care of its employees and investing for people/employees’ development.
Learning Activity 2
As the President of the University of Maryland University College, I would like to change or improve the mission and vision statement of the company so that we can better serve the students while providing the most benefit of our stakeholders. The university’s current mission statement is to improve the lives of the adult students (University of Maryland University College, 2015). There is no current vision statement.
It is, therefore, imperative to further enhance the mission statement and create a powerful vision that can guide University of Maryland University College’s strategic direction. It is good that that we have salient strategies to achieve the mission, including providing affordable, open access, quality education to provide advancement for the working adults and military servicemen and servicewomen.
However, we can further provide more quality services and share our expertise by creating a more empowering mission statement which is to provide a better and enriching life to the students and help them achieve a high-standard of living by providing them a world-class open access education supported with innovation, technological advancement , and expertise. We should have a bold vision statement, which is, to be the leading provider of open access education in the world. The achievement of the vision will make us concern of high quality facilities and expertise, increasing number of online students across the globe, and ensuring cross-industry leadership for our students once they finish the course in the university.
Reference
Barnat, R. 2015. Strategic Management: Formulation and Implementation. Introduction to Management. Retrieved from http://www.introduction-to-management.24xls.com/en202
