Ms. Griffin
I was browsing when an article popped up on LinkedIn containing this job vacancy. Am applying for this post because, given the fact Rolex is a company that is recognized globally, it will encounter challenges as it tries to push the newly launched product to the market. Hence, it needs a vibrant and a good marketing manager. I like working in a challenging environment such as the one that will prevail after launching the product where I can fully make use of my learnt knowledge and experience to emerge fruitful and increase the company’s value.
Through my marketing course, I have understood that the success of every business depends on marketing strategies employed. Therefore, Rolex is not an exception. The likelihood that the new product launched will do well will depend on successful marketing which I intend to assure it happens if a chance is offered. To guarantee this, I will embark on guaranteeing that there is vigorous advertising of the product, excellent public relations, extensive “promotions" which will lead to growth in sales of the product. Lastly, I will make sure that staff in my department can perform diverse functions such as finance, operations, and sales that make marketing more successful. After completing my studies, I got a chance to work for Miu Miu sunglasses company as an intern in the marketing department. My contributions to the company were immense as it can be seen from my resume. After a period of six months, I was promoted to a junior marketing manager. I have gained the required level of experience and other skills that make me the most suitable person to fill the vacant marketing position. I will ensure that the company is more customer concerned through maintaining a close relationship with the target market to identify their needs and how to fulfill them best.
First, I will introduce myself and give a brief history of the organization to show the human resource manager am aware of her company and its culture. Secondly, I will talk about the reason why am the best candidate to hire through explaining what marketing strategies needs to be used to increase the market share of the company sunglasses thereby growing their sales volume. I will talk about branding, positioning, promotion, and advertising strategies that am going to apply to make sure that the company’s brand is successful in the market if am hired.
