Design a PR plan for your arts program.I would be interested in creating a virtual arts exhibition where I would choose three paintings explaining their significance for art lovers in general. The marketing plan would include the publication of a press release to describe the various elements of the exhibition in question and how it may be used to attract newer audiences. The target market for this exhibition is the younger generation who may be attracted to such paintings accordingly. These are the exhibits for the art exhibition and their descriptions which are also an essential part of the marketing plan. The virtual arts exhibition can be created as a website which would include space for a forum and visitors comments. The page may then be shared on social media networks such as Facebook and Twitter with the relevant pages created
I selected three works from the Google Arts Project which are known to be classics of their genre as my exhibits for the museum. One is a famous sculpture and the other two are equally famous paintings. The first one is Bernini’s David, a sculpture of incredible beauty with various aesthetic aspects that are original and very direct. The second is The Conversion of St John by Caravaggio, probably one of the finest examples of painting in the chiaroscuro theme and which reveals incredible and intrinsic beauty. Finally I chose Rembrandt’s ‘David and Bathsheba’, probably another of the finest representations of Renaissance art which demonstrates the lust between a man and a woman. All three exhibits are in museums and although they have changed locations several times, they have been in their present locations for quite a long time and are symptomatic with their position in the art world (Alexander, 2006). Sculpture is an art form which demonstrates beauty and focus whilst there is also a sense of inevitability in the way Bernini’s David is composed. Although there may be comparisons with other similar statues of the period, Bernini’s focus remains top notch and pretty much the seminal work against which all other sculptures of this kind are judged.
These exhibits can also be promoted on the social media as part of the marketing plan which would also increase its reach as well as the possibility of further interaction. Selective tweets and posts may also be included as part of the build up to the exhibition launch which will increase the possibility of more visitors to the virtual gallery.
The exhibition can be promoted in various ways. First and foremost a press conference should be organized where the organizers can give more information about the event in question, how long it is going to be, some information on the paintings and suchlike. The event can be open to questions where journalists and media present can ask about the exhibition, the provenance of the works and other similar topics. There can also be interview opportunities for the organizers where these can delve more into the nature of the works themselves and how these have been specially chosen to be attractive to a wide type of audience.
The target market for this exhibition would be those persons who appreciate art and who have a penchant for the traditional since all three works are traditional pieces. The marketing campaign for the exhibition could also include a small budget for TV advertising where the poster for the event would be used as a visual advert with special emphasis on the beauty of the works in question. The organisation’s positioning statement would be for more art lovers to delve deeper into the heart of the great masters whose artistic reproductions have now been made available. The press release should then be sent to as many media organizations as possible and an effective chasing plan should be carried out.
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Donald Grunewald; Robert J. Petrausch; GiriDua (25 November 2008). Public Relations: A Primer for Business Executives. iUniverse. pp. 1–. ISBN 978-1-4401-0165-6.Retrieved 9 February 2013.
