Social media is an awesome way to market any business online. There are various social media methods and instruments that one can choose. They include Facebook, Instagram, YouTube and twitter. There are many reasons why using social media as a marketing platform is a great idea. First, one gets to know their target group up close and personal. Interacting with the customer base on Facebook, Instagram or Twitter helps a company know its target group. Reading the potential customers posts on Facebook and tweets helps the company strategize on ways to attract such potential customer. Secondly, a company can respond to complaints and problems about the goods marketed. With the feedback supplied by customers on social media, one can respond to the various complaints customers post. On responding right away, customers become happy and appreciate the companies that listen to them. Thirdly, many competing companies are using social media as a marketing strategy. Social media is also free and using it as a way to market one’s products would save one a lot of time and money. One can also reach customers that he or she does not know existed through the internet.
Dream Innovations is a company which deals with manufacturing new creative products and also repairing products that have been damaged. It has used research and innovation in getting a greater clientele base. Dream maker uses a variety of ways in attracting new customers. It might post pictures of some of its manufactured products online, name the prices of the good, and the location from where such products can be bought. A website may also be created with a sole purpose of attracting different types of customers. The goods displayed on the website should demonstrate catchy colors which may attract the customers. The website uses Facebook, Instagram , YouTube and twitter to reach its customers within the Greater Saint John New Brunswick, area. Instagram and YouTube will be used in creating a social media account whereas Facebook and twitter may be used in attracting followers.
The objectives of Dream innovations are to offer safe, unique products to its customers. Dream Innovations has many employees who work hard to make the goals of the company attainable. Another objective of Dream Innovations is to make the customers happy through their products.
The company should first make a plan for marketing its products. It should outline the various strategies in which it can use in social media marketing. The company should also consider the time used and the number of people it is targeting to reach. Online interaction with the customers is another way of attracting them. The various comments and views make the company know what is preferred by the customers and how they should change their products to meet the needs of the buyers. Moreover, the various comments, criticisms and reviews about the product help the company know the preference of the customers and the problems their goods have when being consumed.
One of the methods in which Dream Innovations can target and recruit people and businesses at the Great Saint John New Brunswick area is intelligent IP. Intelligent IP requires the target group to be identified. By using intelligent IP, Dream Innovation can be sure to reach its target audience. Geo-targeting involves delivering specific information to a consumer using the geographical location; at the Great Saint John New Brunswick area. Dream Innovation can use the geographical area, and it may just reveal what the consumer's preferences are. This is a meaningful method since it will only target the specific group of people in the specified area.
An effective social media campaign for Dream Innovation should be employed. It should plan the campaign and have a time period in which to reach the customers. The company should also decide on which social media instruments to use.
Online advertisement pop-ups are a great way to advertise. Customers who know nothing about the product are targets to this strategy. When browsing through the internet, for instance, on Facebook, the advertisement may pop up showing that there are great deals in buying products at Dream innovations. A possible direct link should be provided to enable the viewer to access the website.
Product differentiation plays a major part in attracting new customers and acquiring greater sales. Products may be changed only slightly or a new ingredient introduced. The customers who had stopped buying may then become curious and buy the product to try it out. The strategy should attract other customers who did not know about the product at first. The differentiated products may be advertised through Instagram and YouTube through videos.
Product reviews on the products being marketed should be filmed and posted online for people to see through YouTube. The filming makes the product appear more authentic and genuine. In the video, the person talking should talk about how much the product has helped him or her. The benefits of acquiring the product should also be mentioned. Prospective buyers may then view the short film and make their decision on whether or not to acquire the product. The film should be uploaded on the social media website of the company.
The recruitment process may also be used as a way to market the company. Job alerts may be posted on websites that advertise jobs. When people get the link and view the social media site, they may see the products offered and decide to buy some. At this moment, the job seeker becomes the customer.
Dream Innovation can participate in an online chat room session with its clients or the general public through Facebook and Twitter. It may talk about mentorship activities that it may want to introduce to young people. The managers and CEOs may also have discussions with the youths on ways to better their lives, strategies for improving their creativity and innovativeness to get ahead in life and outdo its competitors. The CEOs may be holding meetings in the chat rooms on a weekly basis so as to discuss on their way forward with the clients. The young people already exposed to the website may also invite their friends. The company may then put advertisements on offers of their products. They may package their goods differently so that those who have limitations regarding financial resources can afford the cheapest package. The youth might see the adverts and also buy them.
Several obstacles that may come about when marketing products through social media. First, there might be little resources in the marketing campaign. The company may be understaffed on the number of employees who can operate a social media platform. Those available may be overworked since the social media platform must be active for a whole 24 hours. The company should expand its social media team with qualified employees. It might hire part-time or full-time employees.
The company should have a well-executed hashtag campaign to promote the brand. Several rogue tweets and Facebook comments can render this hashtag ineffective. The best what to avoid this scenario is to create a hashtag that is difficult to be rendered useless by several comments on social media. The hash tag should always connect to the company.
Improper use of internet slang is a major problem experienced by many online users. For a brand, it is difficult to use internet slang since the consumer needs to understand the meaning behind the advert. Using old lingo might bring about confusion. Unless the brand is focused on youth culture, the company should stay away from some acronyms since they sound different to different people. Acknowledging the followers comments on social media is mostly difficult. Some people might be bad mouth the company's name and products. Five to six messages sent to brands remain unanswered. The customers may then feel demotivated and stop the purchase of the brand's items.
New technologies are coming up every day and marketers of the company are required to know and learn them in a matter of days so as to be ahead of the competition. Taking informed and proper decisions on the various steps to take in implementing a new strategy is very important.
Social media plan
1. Conducting your analysis
Tools for Social Media Analysis
Business analysis
Is social media suited for Dream Innovations? Do the customers and potential customers use social media? Does Dream Innovations have the adequate resources to launch an online social media platform? For each social media, tool lists the main business goals, suitability to Dream Innovations and the skills & resources needed to use the tool in social media
Customer analysis
Risk management
