Angel wholesale foods is a company that specializes in the supply of vegetables, fruits, and fresh foods. It specializes in the supply of these products to supermarkets at a wholesale price. We purchase fresh vegetables and fruits from our farms. We also outsource other farmers for their fresh products. This practice enables the company to have an adequate supply of the fresh product that meets their customer demands. It is the company's objective to ensure that there is a supply of fresh vegetables and fruits at a fair price. The outsourcing of other farmers for their product ensures that there is always a reliable supply of these commodities. The quantity of these products is very high thus enabling them to supply currently to over fifty-five supermarkets with these products. The company faces a lot of competition from other businesses that are in the same field of operations. However, the company aims to provide farm products to local stores within the region, ultimately expanding their markets. This market expansion will ensure that our products are readily available to anyone at any time, hence help to curb the competition we face. In addition to this, we seek to continue to provide fresh quality products, at a reduced price thus, making our products more affordable. The company aims to provide excellent services, efficient operation and value to our customers.
The primary mission of our business, as explained earlier, is to offer quality products to our consumers all over the region. The company has in place SMART (specific, measurable, attainable, relevant and timely) objectives that they seek to accomplish within a given timeline of five years. These goals in general include: increased sales, build brand awareness, launch new products, enter new markets both internationally and locally, enhance customer relations, improve stakeholder relations, improve internal communications. All these objectives are made to ensure the realization of increased products. In plan one it is indicated that the company aims to make a sale revenue growth of up to 2.5 million dollars. By carefully following these objectives, the company is more than capable to archive the growth of income. The increased sale may be through the introduction of new farm products to the market hence lead to the rise in profits.
The company has to make sure that their customers are aware of the company and the products they supply. Awareness will attract more customers thus increasing the profits obtained. Customer relations have to be enhanced. A business that relates well to its clients acquires an additional number of customers thus, in the end, increasing the sale and profits obtained from the products. The five-year timeline is granted to ensure the active realization of these objectives. This calendar gives the company ample time to grow its customer base and expand its food supply and therefore ultimately realize all the goals set forth. The distinguishing characteristics of our business are the combination of management experience, sales and distribution experience with high quality and exceptional customer service. The company investors seek to bring operational administration and marketing and financial skills in the food supply operation.
The grid below is a SWOT (Strengths, weakness, opportunities and threats) analysis of the company for our new services.
The industry analysis entails the evaluation of economic, political and markets factors that influence the development of the industry. The customer base is changing rapidly, and this necessitates the change in customer demands that then force the company to change their ways of doing business. It is evident that the supply of readily available fresh farm supply is on the rise. Thus, overall sale of the agricultural products by the company is doing well as it is meeting these demands. The availability of a market in demand for the products entails an increased supply rate. The quantity supplied is significantly on the rise. Presently, the market is doing very well.
The company’s chief competitor is Dole Food Company. The company has a strong influence on the markets. They have a monopoly in the markets. Customers prefer vegetables and fruits from the company mentioned above. It, therefore, means that they have very loyal retailers and clients. Trying to compete with this group poses significant challenges to our business. They have management strategies put in order. These include having comprehensive programs for food safety, having nutrition education for the public and continuous improvement through research and innovation. These policies give them an advantage over our company, thus, they end up controlling the large part of the food markets.
Works Cited
Anne Conzemius, Jan O'Neill, Carol Commodore. The Power of SMART Goals: Using Goals to Improve Student Learning. New York, NY: Solution Tree, 2005.
Fine, Lawrence G. The SWOT Analysis: Using your Strength to overcome Weaknesses, Using Opportunities to overcome Threats. New York, NY: CreateSpace Independent Publishing Platform;, 2009.
