Why follow up?
Many businesses collapse as they concentrate much on the volume of sale and fail to concentrate on the customer follow up. Customers follow up entails accessing customers satisfied with the products, as well as services provided by the company. The customers follow up is necessary, as it helps in maintaining customers in the business and creates loyalty among customers. The follow up assist marketing departments to know the progress of the sale and change in customer needs. For the business to flourish in the competitive market, it has to embrace customer follow up. The IPads company has embraced customer follow up to make sure the business keeps the trend with its competitors. Thorough market analysis, the IPads company has recognized the University of Indiana as the best customer in term of volume of sale. The follow up adapted by the company are summarized below.
Methods used to follow up.
The IPads Company has opted to use the telephone calls to keep in touch with the Indiana customers. The telephone call is more efficient as it is more interactive between the customer and the IPads company. Customers will be able to give prompt feedback on the IPads product, as a result; the IPads’ company will be able to work on customers’ needs in most efficient and convenient way. This in return will boost customers’ satisfaction. The customers follow up is also done by sending mail to the customers. The email address is obtained by the company from the company customer records. By sending an email to the customers, it helps to create an impression that the company values the customers. The customers develop a desire to be associated with the company hence creating royalty among the customers. A hand written card is also used to make the follow up. This method creates an impression that the company knows customers personally. This in return strengthens the relationship between the Indiana customer and the company. The company aims to make a personal visit to the Indiana University. This will enhance the interaction between the company and its customers. The company will create a forum where customer will raise problem they face by using the IPads. The company has also provided technical assistance, repairs of the IPads products and the warranties.
Benefits of follow up
The benefits of follow up outweigh the cost of follow up hence the IPads company has widened its role in follow up. Follow up generate a repeat sale. During the follow up, the company is able to advertise newly established product in the market. The company is always in touch with customers. Customers feel appreciated hence creating repeat sales for the company. Follow up creates trust among customers. The customers tend to prefer the company products over the other. This is because the customers are assured of repairs, technical installation and warranties hence boosting their confidence. Follow up creates consistence in sales. The company sale will be consistent as it will be able to maintain its royal customers and new customers.
