Responses to questions and problems
Item: Listing of Activities carried out
Activity carried out from 8 a.m. to 8.30 a.m. involves talking to my phone that is a Droid. It is a new sleek and thin design whose distinctive features has been publicized and advertised everywhere. This made it unique in the phone market.
I then wash my face with Neutrogena. I use a daily facial scrub of a deep cleanser. This seems to be the special brand for me since Neutrogena delivers effective products. However, advertisements target African-American women in most cases.From 8.30 to 9.00 I make coffee using Taster’s choice. It’s instant and tastes good. Also, promotions/coupons make it good for my wallet. From 9 a.m to 10 a.m, I read chapter one of the essentials of marketing. This book can be classified as an unsought product since no marketing was done, it's required of me to have it.
A situation at Mead’s, where the five-Star Flex Binder sold out when the school began shows. It indicates the separation that exists since it was time for schools to open so as to buy the binders. I could not find any even online. The situation shows a complete separation of information since Mead could not imagine that the binders were that popular, so they just produced a few.
Wholesalers and retailers cannot be eliminated by online shopping since they save time, effort and expense. Most people prefer to shop at one place. Some do not trust websites and the internet. Most consumers prefer going into to a market and looking at the product before they purchase it, most people just like to shop. A marketing concept is an idea that requires everybody in a firm to set goals that mainly satisfy the customers’ needs and generate profits.
The Internet exercises examples
Item 1: Marketing Value to Customers
I think consumers are well served by a central store that sells all these products together at Wal-Mart.com. It makes it easier since products are sold under individual categories that could have been difficult if consumers were made look for each product on single websites. In application to the chapter topics, this shows us by example that basic marketing principles that meet the customer’s needs. This is achieved by demonstrating how many goods and services are offered by the marketer thus it facilitates significantly in the shopping experience.
Item 2: Answers to L.L. Bean Website:
L.L. Bean builds relationships and helps develop them through their ‘explore the outdoor’ that provides extra value to their customers while it develops relationships that are profitable for L.L.Bean. This section applies to the chapter by showing how to use marketing information to take full advantage of customer’s demands by providing firms like L.L.Bean with opportunities to satisfy customers with value and build a profitable relationship.
Video case 1 responses
Item: Summary of the Chic-fil-A marketing Strategy
Item 1: Product
Product. Offers quality chicken sandwiches for lunch, breakfast, and dinner. Recent menu additions include fruit cup, premium two blend coffees, salads and hand spun milkshakes.
Item 2: Price
Second P, Price. Customers are willing to pay for a quality meal atmosphere and a good service.
Item 3: Place
3rd P is Place. Have over 1250 restaurants in 37 states and D.C. restaurants have also been licensed in locations that are non-traditional (airports, hospitals, colleges).
Item 4: Promotion
Fourth P is Promotion. Chick-fil-A’s has one of the longest running adverts in the market. Chick-fil-A’s has used an integrated marketing campaign for advertisements
Item 5: Growth Strategy of Chick-fil-A.
Chick-fil-A follows a growth strategy as a suitable marketing strategy that is characterized by the development of the market and development of the product. The company uses family friendly environments as a positioning strategy. Retailers should consider closing on Sundays especially if they do not sell emergency merchandise.
Closing on Sunday should be considered as a viable option especially if retailers do not sell ‘emergency’ merchandise. Also, closing on Sunday is beneficial to the employees from a nonprofit perspective.
