Mister Minit NZ
Mister Minit is a franchise that operates in several countries. Mister Minit NZ is a New Zealand company that offers key cutting, franchising and other related services (Dun & Bradstreet Corporation, 2011). They provide the service at various ranges with most of their stores located in the town centers. The company also makes household goods such as wipes and decoration materials. The following is the SWOT analysis of the company.
Strengths of the company
Mister Minit is widely known and has an excellent reputation due to the efforts that the company makes as far as offering quality is concerned. Their primary asset is the customer. A client is considered the first asset of the enterprise. It has an avenue for expanding into other countries due to the image it has built on the local scene (Berger, 2007). The funding of the company is from the New Zealand Bank and other stakeholders who have interests in the enterprise. Besides, the company used able marketers so that they get the best out of the market. It takes the products to every place that the competitors operate.
Opportunities
Mister Mint NZ is able to grow because it has a wider customer base. The company was started in New Zealand and has since spread to other countries for example Australia (Dun & Bradstreet, 2009). Most of the products made by the company are famous in the New Zealand market. As a result, they have a larger customer base in the local market scene.
Weaknesses
Diversity- the company lacks diversity products. Although the products are varied, they revolve around the same aspects of home economics. Additional funding lacks in the business due to mismanagement. There is inappropriate planning of activities that may lead to spending more other than what the budget holds.
Threats
Competition from other service providers poses a threat to Mister Mint NZ. Social media is a threat to the company due to impersonation and threats. The presence of Facebook, Twitter, and other social media has promoted the company in a better way. Despite its promotion, some people on social media may impersonate the company leadership and con people out of that (Asiawide Trends Pte Ltd, 2006).
Problem statement
Over a long period, industry has not had a reliable and efficient household services provider. Mister Mint has developed as a reputable service provider especially in home economics sector hence surpassing other service providers
Objectives
• To provide quality care for the households through their service
• To provide quality materials for household use
• To promote cultural identity
References
Dun & Bradstreet Corporation. (2011). Who owns whom. High Wycombe, Bucks, U.K: Dun & Bradstreet Ltd.
Berger, L. (2007). MTV Europe. Hoboken, N.J: Wiley.
Dun & Bradstreet, Ltd. (2009). Key British enterprises: KBE. London: The Division
Asiawide Trends Pte Ltd. (2006). Asia Pacific franchise directory. Singapore: Asiawide Trends.
