Mass media is an aspect that has been used by many used towards the development of business. Mass media is very influential towards the development of a business enterprise as it earns a company a wide market. The media is very essential especially when it comes to notifying the customers. Therefore, mass media plays an important role in advertising products of various companies. A good advertisement is should be appealing to the customers when choosing the products to purchase. Advertisement through mass media enables the company to enjoy a global market and thus able it to make a lot of profits (Biagi, 2014). These adverts are done in a bid to generate more profits and enable a company to stay long in the business market. Various forms are incorporated in this exercise of advertising products of a business premises. The commonly used forms are radio, television, web pages, and magazine among others. These platforms form a basis through which people are able to get information on various products and services offered by different companies. People are able to make rightful decisions depending on how the advertisement may sound appealing to them. The essay will try to outline on how the various forms of advertisement through mass media are influential in a business enterprise.
The company employs different forms of media in a bid of advertising products. The company many use the magazine, television and the radio in advertising their products to the general public. The company employs different personnel to formulate the advertisement profile. The personnel will carefully formulate an advertisement that is appealing and attractive to the customers. The media chosen to air the advert will create time in its schedule to air this advertisement. The company is expected to pay a certain amount in order to access this service in return. The general public will, therefore, respond towards this advert and seek to contact the company for the goods offered. The company definitely offers a way and direction through which a customer can access the service being advertised (Martin 2013). An individual can either personally visit the business premises or order online for a product or service. The purpose of the advert is to create awareness on the products and services offered. On the same measure, the company seeks to enjoy a wider market and earn a lot of profits (Biagi 2014).
The general public is informed and sensitized about the goods and services offered by a company. This advert is purposely done to provide information to the concerned people who will want to seek the services offered by the company. This advert should not be viewed as a source of entertainment but rather serve the purpose of marketing a product to the general audience (Blanchard 2013). The general public is viewed as an important aspect in terms of marketing the service and goods of a business premise in a given environment. The chosen media should be able to attract a large number of people who will be willing to access the various products and services offered by the company. The language used should be appealing and persuasive to the intended audience. The messaged passed through this advertisement will automatically attract a large following. This trend helps the organization to enjoy longevity in its operations. The advert should incorporate pictures that will attract the customers who watch and listen to an advertisement (Tuten 2010).
The message presented in the advert is about the different products offered by the company. The information is later channeled through the mass media so as to attract a large following to the intended audience. The message purposely talks positively about the product and the service. The message entirely communicates about the positives of the product and ignores the negative impacts of the product. It is a common knowledge that all that glitters must have its negative impact to the general public. Most people will definitely interpret the message in these adverts differently. Some people will acknowledge the advert as some will negatively criticize the advert as being manipulative to them (Martin 2013). The general public view adverts differently. Some will view adverts as tricks that a company uses to convince the concerned market. Others on the hand will regard adverts aired through mass media as being educative in providing the required knowledge about a given product or service. This greatly impacts the company either positively or negatively. The kind of reputation the audience gives the company helps it to prosper to higher heights of development (Tuten 2010).
The generally used form of mass media used globally is radio. The radio enjoys a wide audience as different listeners tune to this media as it is readily available. Radio as a media offers audial adverts which are well structured in order to attract the concerned audience. The technique of persuasion and consistency is employed in a bid to attract a good number of customers (Blanchard 2013). A good form of communication helps greatly in persuading customers to access services and goods offered by a given company. The text is composed in a way that is appealing and friendly to the audience. In order to reach the targeted audience, the company should invest heavily on this so as to generate more profits and enjoy longevity in the market. The company is advised to comply with the different laws of advertisement. Replicating another company’s strategies is a serious crime punishable by law. Originality should be observed while formulating an advert message (Biagi 2014)
References
Biagi, S. (2014). Media/Impact: An Introduction to Mass Media. New York: Cengage Learning.
Blanchard, M. A. (2013). History of the Mass Media in the United States: An Encyclopedia. London: Routledge.
Martin, J. B. (2013). Mass Media: A Bibliography with Indexes. New York: Nova Publishers.
Tuten, T. L. (2010). Advertising 2.0: Social Media Marketing in a Web 2.0 World. London: Greenwood Publishing Group.
