Question 1
KRM Children’s Entertainment Company (KRM) is a children media located in Toronto, Canada (KRM 1). This is a site that is good for children from 4 years of age to about 12 years. This conclusion comes from the fact that the services available on the site are fit for such children. There are sets which fit children in this age category. For instance, there are features such as Kids Birthday Parties (KRM 1b), Daycare and Schools, Holiday Parties, Magical Princess parties among others (KRM 1c). The site provides a lot of activities that are fit for children in this age bracket. It gives them a chance to explore and experience various fantasies.
The contents on this site are developmentally appropriate. This is because the content does not address only one aspect of the kid’s lives. Rather, it looks at myriad activities that affect children’s social, physical, cognitive, and emotional development (KRM 1). These functions are addressed by the different activities that are offered. For the social development, there is there are the different types of parties from birthdays to pirate parties and holiday parties for the children (KRM 1c). For the physical development, there are various activities such as games which are designed for the children. Cognitive development is taken care of as there is the Daycare and School facility. This implies that a child taking any of these is likely to benefit a lot. In a summative manner, KRM is a one-stop media for all children’s needs.
The producers of the site were very keen on the needs of children. Hannon (nod) indicates that children are very curious and inquisitive. Therefore, anything that stimulates these two is likely to get much attention from the children. In this case, the producers use flashy colors, designs, and catchy phrases. They arouse the desire in children to find out what the site has to offer. Therefore, the kids are likely to spend time looking at the site for anything they might desire.
These characteristics are likely to positively influence the audience’s reaction to the content. NSCDC (1) indicates that children are quite explorative. As such, anything that promises an ‘out of this world’ experience is likely to capture their attention. The designers of the site have effectively done this. They make sure that the children have an idea that the site can offer them exotic experience. This is a good strategy that can make many children fall for the site. This is all because much time was spent in producing the site.
Question 2
According to Grossman (2010), children advertising should be simple, precise, and to the point. Furthermore, it should be enhanced with visual appeals which are designed to catch the attention of the children. The KRM site has all these factors in consideration. First of all, there is the interesting color mix on the site. The graphics are done with bright colors that are likely to catch the eyes of the audience. There are also illustrations of the different children’s characters. Pictures of clowns, dolls, toys, kids’ accessories, and favorite kids’ film stars are featured on the site. These illustrations keep on flashing across the screen. This is likely to keep the children occupied and expectant of the next pop-up. consequently, the kids are likely to get a lot of the information intended for them.
The target audience is likely to take the site as an appropriate one. It satisfies the needs of the intended audience right from developmental issues to entertainment issues. It offers a good balance from which the children would not have a problem choosing what is most interesting to them. However, there is also a downsize of the site. There are so many links to other sites. In as much as this is good factor in that it offers detail for the users, it is also quite demanding for the young children. Grossman (2010) indicates that children get easily distracted. As such, messages intended for them should be easy to find. However, on the KRM site, it can be quite hard to get these. The kids might get tired of keeping on clicking on the different sites to get the information they need.
In conclusion, it is arguable that the KRM site is quiet appropriate and informative for the young children. It advertises a wide portfolio of services and accessories that are of great interest to the children in this gap. It provides information that can be of interest to the children of this age. The placement of the ads and graphical presentations are well designed to fit the characteristics of the children. Furthermore, there is the color mixing that helps in making the site more attractive for the young children.
References
Early Childhood Australia. (2013). The Brain Research. Retrieved on 7th Nov. 2013 from http://www.earlychildhoodaustralia.org.au/learning_and_teaching/childrens_learning/the_brain_research.html
Grossmann, T. (2010).The Development of Emotion Perceptive in Face and voice during Infancy. Restorative Neurology & Neuroscience, 28(2), p219-239. doi: 10.3233/RNN-2010-0499
KRM Children’s Entertainment Company. (2013). Kids Birthday Party and Kids Entertainment Services in Toronto. Retrieved on 7th Nov. 2013 from http://www.krmchildrensentertainmentcompany.com/
KRM. (2013b). Kids Birthday Parties: Making a Birthday Party More Magical in Toronto. Retrieved on 7th Nov. 2013 from http://www.krmchildrensentertainmentcompany.com/birthday.html
KRM. (2013c). Entertainment. Retrieved on 7th Nov. 2013 from http://www.krmchildrensentertainmentcompany.com/inflatable.htmlNSCDC. (2013). The Science of Early Childhood. Retrieved on 7th Nov. 2013 from http://developingchild.harvard.edu/index.php/activities/council/
NSCDC. (2013). The Science of Early Childhood. Retrieved on 7th Nov. 2013 from http://developingchild.harvard.edu/index.php/activities/council/
