Free Memorandum Argumentative Essay Sample

Based on the growth and development of Burger Palace (BP) restaurant, I would like to inform you about a project expansion project requested by the company. Based on your reviews as the CEO, as managers of different branches of the organization, we resolved that it was best for the company to focus on investing the excess capital to a new, Multi-pronged marketing rather than expanding the company’s footprints. This project will influence considerable growth and development in the future. In addition, the plan will assist the company to dominate the global market. Investing the excess capital to a new, multi-pronged marketing will satisfy the two major goals of the company that is increasing overall revenue without isolating existing clients and maintaining an effective supply chain.
The best plan to satisfy the two goals is the second plan that you chose. The three-year process of expanding the business into Texas, Kansas, and Oklahoma will significantly meet the two objectives. The second plan is better compared to the first plan because it will significantly increase revenues of the organization. The other reason that makes the second plan more suitable to satisfy the two goals is that it will not affect clients. Instead, the plan will influence more clients to purchase products from the company. The plan will also influence changes that will influence worldwide appreciation from numerous clients. Business expansion has been one of the major approaches that have boosted more business. Therefore, this plan will initiate new strategies such employment of new workers and delivery. It will enable clients to access our products without straining.
Based on your suggestions, the second plan is better compared to the first plan because there is a security of business prosperity in the future. The second plan will mount the company's revenues and earnings. Based on the research we have carried out as managers, we have noted that more than a few people in these regions are in demand of our products. Therefore, taking this plan into consideration will enhance suitable changes in the business. The project will increase the number of clients in the region as well as retain the existing customers. As a manager, I have reviewed and calculated the expenses that would be used and also reviewed the earnings that the company will receive after the project is complete. A quick calculation reviews that the company will even earn more that it has earned so far.
Having this in mind, we can then consider the first plan after the company completes the second plan. The company’s main objective is to dominate the global market and the best way to do so is by ensuring the company has been expanded appropriately. As managers, we conducted a research and noted the first plan is not suitable enough to enhance the development of the company. As managers, having reviewed the first plan, we noted that there are more than a few weaknesses that might result to breakdown of the company. First, the company will be buying products from another enterprise that is not a good idea when expanding a business. However, the chances of the business to expand and develop effectively can be attained through the second plan. Therefore, I believe that the second plan is effective to meet the objectives set by the organization.