Any person can acknowledge that sex sells, particularly Carl Jr. Considering the commercials done by Mr. Carl Jr., it is clear that he uses models that are extremely sexualized for more than ten years. There is no exception to the advert where Charlotte McKinney, a model was the center of everybody’s attention for the approximately 50 second commercial. After a closer look at the advert, this essay is to give its presentation more into what goes in the commercial rather than just boobs and burgers. Consideration is given to the distribution of characters (femininity versus masculinity), text and context in terms of costumes and styling. Also given an empirical look is the audience, and music sound.
The commercial begins with McKinney walking across a farm market, and she goes ‘I love going all natural’. She gets the attention of the gentlemen in the place as she passes by a man holding a spray hose and the guy makes a turn completely to get a look at the model who looks like she is completely naked. In another instance, she gets the attention of another man when the shot showed McKinney’s back, with fruit shaped like the perfect but shielding just that, as a guy pinches and holds the side of the fruit. In these instances, the advert effectively brought together the catchy feel and it, in a great way creates a synergy of reception of the advert especially by the male market. The bottomline is that the looking relation by the men to the model is what builds the love for the advert.
Quinn & Milligan (2016) report that Carls Jr. Ad Commercial approximately got114 million viewers across the world from T.V, which was big for the firm in marketing their product. The audience had varied opinions, ranging from that it symbolizes ladies being greatly not proper for viewers, particularly for the kids. For more than ten years, using a sexy woman for promotional purposes greatly got men’s attention, and as a result the men did not regard it as just a usual advert. The advert was not the same as to what their competitors had in place. It is not normal to have the opinion they are targeting just the female gender in the adverts, which will probably get half of the entire target audience.
There is a strong illustration of the femininity and masculinity of the advert. It showcases the femininity aspect as the most noticeable and as per se, drives the advert. The female model is seen walking around almost without any cloth, and she is intentionally getting the attention of the gentlemen in the market. It ultimately creates an impression on how ‘this is the way ladies should be’ and ‘being this slutty will resonate to any man drooling over a woman’. Heise (2014) asserts that “This sets a high standard for the likes of McDonalds, and it is close to insinuating that ladies should often make men gaze at something sexy (p. 636).”Also, there is also are presentation of masculinity in the advert. For instance, guys are brought to a standstill when they come across this lady, which implies to males ‘stop what you are doing and gaze at this sensual girl passing by you’. On the other hand, the advert only favors the heterosexuals. This is passed by time since being in the 21stcentury and brings an idea of thinking otherwise as gays should also be considered. Thus, the objective of Carl’s advert is to help commercialize and sexualize what their burgers for sale purposes with anticipation of getting more cash and market reception.
The aspect of production of the commercial is easy to picture. The material frame of the advert is primarily to sell their product, which are totally natural. The commercial as is developed by Carl, clearly is on promotion of the burger and making effort of getting people to speak about the product. Our of the most primary levels of conceptual frame, Carl Jr. employs sex to sell his products, basically because it is effective. Nonetheless, just employing sex to propel burger sales and that it is effective should not eliminate the entirety of other queries this instigates. For instance, for what purpose does the producer have to use sex to drive sales of the burgers? Is that the same burgers are bad a quality they employ close to pornographic film to sell their product? The burgers are being represented by ladies who are being pictured as sex objects to be gazed at, as the men are just but Joes in the advertisement. The men in the advert were mere average in looks and fully clothed, while McKinney had close to nothing on and is sexy with a beautiful body. Though the advert was contentious and risqué, the advert met its objective in getting attention of the people to converse about the burger. Had the not been head turning, we could not be talking about the same ten years down the line.
Thinking about the McKinney’s advert, there is an obvious feeling on the individuals they are targeting. Be it Paris Hilton, Kim Kardashian, Rihanna or McKinney, Carter & McLaughlin (2003) proclaim that it is evident that Carl is aiming for the male audience (p. 3). Although the advert illustrates that the attractive people consume their product, they are okay with any type of a guy loving the adverts: be it a good looking man, an average looking man, or a bad looking one. This is just but as long as they sell the products. Regardless that the engraved audience of the commercial were men, when the advert was shown on Super Bowl, it was not strictly seen by the males. According to the work of Quinn & Milligan, the real audience of the commercial was mainstream for the Americans, and also the children and ladies. Most of the audiences had the perception that the ad was not acceptable as a result of the big number of kids who were exposed to something they ought not to watch at a young age.
In summary, the Charlotte McKinney- Carls Jr. Ad Commercial obtains a lot of publicity from their advertisement. It is for this reason that the commercial was marketed in an effective manner as it was extensively distributed and got audience during the Super Bowl. This was timely and was a good time particularly for the male gender. Whereas even analyzing the advert, there are several details. The work looked at distribution of characters (femininity versus masculinity), text and context in terms of costumes and styling of the characters. Also given an empirical look is the audience, and the manner in which the commercial is read and thought about, which offers one conclusion. Sex sells, and the producer of the advert, Carl Jr. is aware of the notion and utterly took advantage of the sex sells philosophy.
References
Carter, C. & McLaughlin, L. (2003). Locating Gender. Feminist Media Studies, 3(1), 3-5.
Heise, K. (2014). Book Review: Media, Religion, and Gender: Key Issues and New Challenges edited by Mia Lovheim.Gender & Society, 28(4), 635-637.
Quinn & Milligan Carl’s Jr. Super Bowl 2015 Commercial | Gender, Race & Sexuality in Media. (2016). Prof.chicanas.com. Retrieved 7 September 2016, from http://prof.chicanas.com/5Q/?page_id=8348
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