Free Plastic Headlamps Case Study Example

The situation is based on an event in which the traditional headlamps were proposed to be replaced by the plastic headlamps as GEP began to approach all the car companies to use plastic headlamps. The company received criticism and objections from other in such situations as the experts believed that idea is not an efficient on to move with. The experts were in favor of glass sealed-beam units since they believed that the plastic headlamps won’t be able to maintain the hermetic seal and it will cause premature filament failure. The case study also discussed that, the surface of such headlamps will have problem with weather conditions due to lower resistant and the patent isn’t approved by the relevant legal department. They also believed that, cost of such products will be higher compare to the quality and usability. Based on such problems, the investors and the marketing department derived their attention to the less complex applications and left the idea of plastic headlamps. However, still there are people who are interested to make such headlamps and GEP is also interested.
The idea of plastic headlamps came into consideration after thinking about better lighting opportunities. The benefits of the plastic headlamps were described to the OEM’s to bring them into the production. The benefit described was the Unique design of those lamps and the flexibility of the manufacturers to design more exclusive and modern looking headlamp. The marketing team also described that such innovation will reduce the risk of fire compared to the glass sealed beam. It will be more efficient compare to the sealed beam even though the bulb is broken. The marketing team also described that the lamp will be much lighter and it will contribute to lower the vehicle weight. The above discussed benefits were the primary benefit for such innovation apart from cost and other related things to be considered.