Free Negative Messages Business Plan Example

We are aware that a new radio host was assigned in designated time slots where advertisements for the Fleetwood Sport products, particularly the new spring campaign for outdoor equipment collection, would be broadcasted. Since we needed to purchase ad time in advance, specifically last December, to take advantage of price discounts, the company had to decide whether we should push through with the planned campaign, which is earmarked this May and June. Despite the controversial notoriety of the radio host, you have affirmed that the host was terrific and could contribute to higher ratings.
Since the new radio host was installed in January, the results of the latest ratings in time slots where we plan to run our advertisements were below par this April in almost every category the audiences for the advertisement’s proposed time slots. However, unexpectedly, the ratings for the over-50 demographic segment were surprisingly higher than what our company has forecasted.
In this regard, I am hereby recommending that we transfer the proposed advertisements to earmark the over-50 demographic segment who were most responsive to the new radio host. We could place more ads during the time slot when this particular demographic segment is listening the most. Likewise, the new spring campaign could be designed in such a way that the outdoor equipment collection would cater to the needs and demands of this specific segment. The strategy would enable us to capitalize on the strength of the radio host to this segment and ensure that potential clients would patronize Fleetwood Sport products, as intended.
I would be looking forward to receive your immediate response in this regard. Thank you.