TIME
Cover Layout
Color design- TIME’s cover layout has been consistent from preceding editions. They often whiten or darken photos or illustration areas for the readability of their texts.
Typography- TIME has always shown the reader that certain articles are more important than the rest by creating readable structures within the cover with the assistance of topographical hierarchy. This is achieved by making important articles to have larger fonts than the rest of the cover headlines.
Guidelines
Use of imagery- Always when the photograph of an individual is used, especially in their famous feature “Person of the Year”, the TIME ensures it makes eye contact. It has been used as a good trick for attracting readers’ attention on article stand.
Consistent use of cover lines- The cover lines are mostly created in a consistent fashion. Instead of using bold fonts, at times different colors are used depending on what produces better background appeals. The use of main cover line is always present which stands out by using lovely topography as mentioned above.
New York Times Magazine
Cover layout
Use of Color- New York Times magazine has always avoided using non-contrasting colors. For their texts to be readable, they are usually light on dark backgrounds or vice versa.
Headlines- Just like their dominant images on the layout, they accompany the attractive layout with interesting and appealing headlines so that readers do not ignore their inside articles.
Use of prominent stakeholders- Prospective magazine readers easily get attracted to seeing photos of famous stakeholders or designers on the magazine covers. The idea is to create a psychological desire to read the inside content.
Guidelines
Cover lines- The creation of cover lines are most of the times done in similar structure, with the title being in calligraphy or bold, with explanatory lines just below it.
Flashes- The covers always have flashes such as “More”, “New” and “Excuse” which people are attracted or used to thus their application have positive effects. These flashes also help in tonal designs.
Grids- Use of organized structural grids has been constantly applied to please readers.
It is the magazine covers that attract or invite readers’ attention irrespective of the contemporary issue being discussed in the article.
II. Circulation
TIME
World readers
United States of America residence readers
Overall regards concerning the magazine
TIME is the largest circulated weekly news magazine in the world with an approximate 25 million readership, of which around 20 million reside in the US. This magazine is largely regarded as the one of the leading popular magazines.
The New York Times magazine
Europe, Middle East and Africa readers by population
Readers’ profile
Affluent
Sophisticated readers
Highly positioned
Affluent travelers
It strives for being the most creative, influential world’s leading style magazine, with focus on beauty, travel and design, and fashion.
III. Style
TIME
Red border
Large column titles
More white spaces
Opinion pieces accompanied by respective writers’’ photos
New York Times Magazine
Larger grids
Editions of supplements
Selection of poems
Funny pages edition
The style of these magazines cover a wide variety of contemporary issues such as politics, beauty, travel, entertainment, fashion, gossip and so on.
