[Author’s Name]
[Institution’s Name]
Introduction
Research is the name of analyzing the things accordingly . There are certain things that needed to be covered accordingly in this particular stance. Research is the most effective things from different standpoints which is used to analyze a thing from different standpoints and aspect. The theoretical meaning of research is to examine a certain thing. Research would have been analyzed on the basis of proposed methods . Basically, there are two different types of researches, which predominantly are, Qualitative Research and Quantitative Research. In qualitative research, data would be collected through Interview while in quantitative research, it is compiled from questionnaires. The main perspective of this assignment is to apply the qualitative based skills on a certain thing or environment. We have decided to open up a restaurant and in the process of interviewing the customers regarding what they want to have in the restaurant.
Description of the Data
Data is an important thing from the viewpoint of a research and it is something on which the entire theme of a research depends upon. This particular research which is all about analyzing the behavior of the consumer of a restaurant with the name of Loungeirita Restaurant
The description of the data is all about consumers which are wishing to come in the restaurant and want to see different things in the restaurant effectively. For the primary research a limited scale survey was conducted in the area of South Birmingham. The respondents were sampled on the basis of non probability sampling in different retail.
Data Collection Process
A sample of 100 respondents was collected who apparently seem to belong from middle and upper class families. They were asked three questions in terms of a restaurant service. The process of the data collection depends upon the respondents. All of the data presented in this analysis is on the basis of interviews.
Interpretation of the Data
- Which restaurant you feel would be more appropriate in serving the needs of South Birmingham corporate and household class?
- Full Service
- Limited Service
- Drive Thru
In asking the full-service restaurant choose this particular problem, two options are inferior to the rest of a heavy deposit of 78 people said they want a full-service restaurant, they have a wide variety of dishes. Only 16 were in favour of a limited choice of services and drive-away restaurant 6.
- What food and dishes in high quality and refreshing taste are not available in South Birmingham that you want to have on frequent basis?
- Continental
- Chinese and Thai Food
- Sea Food
64 respondents which are a large part of the analysis said that, they want high quality and taste fresh seafood. 20 people went to the Chinese and Thai food and the rest of the continent as their choice requirements.
- What should be the internal environment of the restaurant which gives it a look of restaurant?
- Fully entertaining with music with dim and gloomy lights
- Highly colourful with lights and bit of music
- Calm and Peaceful environment
57% of the respondents said they will appreciate the highly colourful with lights and bit of music as the internal environment that allow them to have quality time with their family in restaurant.
Conclusion
Qualitative Research is the name of accumulating the data with the help of interviews and one to one discussion. From the entire analysis, it is clear that this particular approach could be effective from different standpoint.
Works Cited
Maggi Savin-Baden, Claire Howell Major. Qualitative Research: The Essential Guide to Theory and Practice. Chicago: Adventure, 2012.
Merriam, Sharan B. Qualitative Research: A Guide to Design and Implementation. New York: McGraw Hill, 2009.
