Relationship between Personal Ethics, Work Ethics and Ethics of Advertising
Ethics refers to moral principles, and it is used to define the wrong and the right issues. The application of the usage of ethics encompasses some areas including at the individual and organizational levels. It is critical to note that ethics has two essential aspects. The first element refers to the capability of a person to discern right from wrong. The second element, on the other hand, involves the commitment of a person to do what is correct and proper. The three top types of ethics include personal ethics, work ethics, and business ethics. It is important at this point to note the definitions and the place of the three types of ethics as well as their interrelations. Personal ethics is defined based on individual moral beliefs and values while business and work ethics are the application of ethical behaviors in a business or workplace (Waggoner, 2010).
The essay, therefore, focuses on the relationship between my personal and work ethics and ethics of advertising in carrying out my job responsibilities. It further looks at how my personal and work ethics will contribute to the community, business, and the country, and why advertisement should be carried out in the local community. I work in the US military, which makes my work ethics relatable to those that the US army personnel use.
My personal ethics include caring, honesty, integrity, respect, and accountability. I always believe in telling the truth even if it hurts. I am also straightforward and a very frank individual, which makes me an honest person. Also, I value integrity and accountability, as I am always faithful to my personal conviction, and I readily accept responsibility. Besides, I believe in impartiality, respect, and treating all people with dignity without prejudice. My personal ethics closely relates to my workplace ethics in the military. The primary military ethics include loyalty, respect, honor, selfless, and personal courage (Drisko Jr, 2001). Everybody working in the army is expected to adhere to the above ethics and values.
There is no much difference between my personal ethics, military ethics, and ethics of advertising. Ethics of advertisement require marketers to be truthful on the information they relay to the consumers (Singh & Sandhu, 2011). They are also obliged to desist from deceptive activities and be fair to their target customers. Marketers should also stop engaging in any form of discrimination, excessive use of sexual appeal, and promotion of violence, especially among children.
Therefore, there is a close relationship between my personal ethics, work ethics, and ethics of advertising when it comes to carrying out my tasks. My military responsibilities require that I act with utmost integrity and honesty when discharging my duties. My seniors and my country expect me to be truthful and straightforward. The ethics are the same to those that are required in advertisements. Advertisers are expected by the regulatory authorities and consumers to be truthful when they advertise their products and services (Singh & Sandhu, 2011). Honesty is an element of ethics that is found in both military and advertising. I also hold the same value.
Marketers are also expected to act with a lot of integrity just like military employees. Both markers and military personnel are expected to do what is right, legal and morally right when carrying out their duties. They should desist from doing things that deceive others. Integrity ensures that marketers have a good relationship with customers (Singh & Sandhu, 2011). At the same time, it ensures that military officers develop a good relationship with their colleagues and the society as a whole.
Both marketers and military personnel are expected to be respectful. Ethics of advertisement requires marketers to avoid any form of discrimination by respecting all kinds human differences based on color, sex, and language. Military personnel are also expected to treat other people with respect and a lot of dignity. Respect is also one of the personal ethics that I cherish. Therefore, there is a close relationship between my personal ethics, military ethics, and ethics of advertising.
Both my personal and work ethics positively contribute to the community and my country as a whole. My community and state expect me to be truthful to what I say and do. For instance, being honest will prevent me from engaging in activities or behaviors that can hurt other people. Honesty will also ensure that I do not participate in corrupt deals that they hurt my community and country. As military personnel, selfless will make me serve my community and people faithfully without focusing on my personal interests. A selfless attitude, which I possess promotes my endurance to risks and dangers to save the lives of my people and countrymen. As a result, I will be contributing to my community and country. The same apply to advertising where consumers expect to know the truth about a product and marketers are also expected to be responsible to the people, community, and country (Singh & Sandhu, 2011).
Finally, it is importance for marketers to advertise in their local community due to some advantages. First, they will be able to establish their connections to the local community. Marketers are more likely to create personal and emotional touch with the local people, which will make their advertising more effective. Marketing is related to interactions with some people and at various levels, and so the personal touch mentioned above is a critical occurrence for the marketing topic. Secondly, marketers can easily understand local consumers without carrying out a lot of marketing research. Consequently, advertising in the local community is relatively cheaper. Therefore, advertising in the local community is effective and efficient.
References
Drisko Jr, M. A. (2001). An analysis of professional military ethics: Their importance, development and inculcation. Army War Coll Carlisle Barracks PA.
Singh, J., & Sandhu, N. (2011). Building ethical considerations into advertising practices-An Indian study. International Journal of Business and Social Science, 2(18).
Waggoner, J. (2010). Ethics and leadership: How personal ethics produce effective leaders. Claremont McKenna College.
