Nowadays, social media has been the most trending platform to promote the brand. The endless social media outlets and apps provide audiences with numerous photos, videos, and trends, let fans connect and get into the brand. The social media not only benefits audiences with more information about the brand, but also reinforces brand sales by these online advertisements. While some retailers are still paying attention on browsing in store sales, free people, an American lifestyle brand already engages in using social media to integrate business both in store and online as well as in consumers’ wallets via their smartphones. Free people is an American lifestyle brand that devotes to women’s clothing, accessories, intimates, cosmetics, and swimwear. Free people almost use all the social tools to promote their lines; these following social tools include Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, Google+, Tumblr, Vine, Snapchat, Flickr, Vimeo, Rdio, Bldg25 blog, and FP Me (Free People, 2017).
The brand’s Facebook page is among the most followed. It has millions of followers with over 1.3 million likes. Although the brand posts pictures constantly, the images do not contain links to the other accounts, the reason for its fewer followers compared to its Instagram account. Receptiveness is the brand’s key concern with Facebook. Free People hardly replies to remarks or queries written on its Facebook page. Through its page, the brand writes a selection of posts, including photos, blog posts, and videos. The main focus that draws attention to their posts is the short description and a captivating photo.
Free People’s twitter account has over 250, 000 followers, with more than 40, 000 posts. As is the twitter policy, the descriptions are usually short. Free People has however embraced posting of clear and captivating pictures together with links to where the products can be purchased. They consistently make twitter posts, not only related to their products but for partners as well.
Free people uses Instagram to convey their lifestyle. Their posts are accompanied by #freepeople, which is the brand’s hashtag. The posts also contain a link to their website together with preexisting narrative of the Free People lady. The bio comprises a link where the clients are able to purchase the products that they love. This is particularly useful to customers in search of an exact item. Free People preserves an entertaining Instagram page by posting previous images of clients from various locations.
Snapchat
Free People uses Snapchat to engage its followers to view some of the intimate apparels. Gibbs points out that Free People utilizes this social media app to allow their followers and fans to come on board and become part of the trademark and experience the products all from the start. He further says that this move makes lovers of the brand to feel like they belong to something bigger (Shanley 2014).
FP Me
The boutique uses this channel for posting fashion pictures. One main aspect that can be seen in this channel is the constancy of posting picture up to Three times a day. The pictures contain a link to the website where one can acquire the products.
There are various considerations that the brand should make to improve their social media presence. They should make sure that they link the Facebook posts to the other accounts for the clients to get access to a variety of items. Free People should likewise contemplate giving out more information about itself on Facebook by writing posts providing understanding of the company’s principles, staffs, and proceedings. The brand also should make an effort to evaluate the standards of its customer service and govern how to respond to inquiries posted on Facebook.
References
Free People. (2017) Social. Retrieved January 17, 2017 from https://www.freepeople.com/help/social/
Shanley. G. (April 8 2014). Free People Gets Intimate With Snapchat. Fashinotes, 1 Retrieved from http://www.fashionotes.com/content/2014/04/free-people-gets-intimate-with-snapchat/.
