The struggle for political power now - it is not a struggle of the party organizations or competition programs of their actions. It is a struggle of images, political images that create the rating, and image-makers, the press secretaries and the "stars" of show business, recruited at a time of political campaigns. The real personality and activity policies are needed only as an "information events", that is, serve as a kind of alibi for those who form the image. Replacing the actual political positions and actions, they ensure the success of the candidates, whose image, not a program or action, visualize and embody the values of freedom and progress.
Attractive image of young, relaxed and emotional Clinton, Bleyer, Schroeder became the decisive factor in their victory in the elections (respectively in 1992, 1997 and 1998 years) instead of holders of traditional power resources and the right economically prosperous and socially stable George Bush, George Major, Helmut Kohl.
The whole image is a complex concept. Otherwise, a feeling of discomfort and nervousness, which will test the image carrier, can be transmitted to others. As a result, it will become a barrier on the way of perception of the image. Therefore, it is recommended to rely on the formation of real personality characteristics. Among them there are temperament, character, appearance, family, children, pets, hobby, history, etc. Family support is crucial, especially in crisis situations, for politics. In 1992, a statement from the provincial cabaret singer of the 12-year bond with Bill Clinton had almost put an end to his presidential hopes. To prevent this, his wife Hillary were constantly with her husband in front of television cameras. He was a smart woman, happily married, who boundless trust her husband and believed in his special destiny and he was the one, who prevent the spread of scandalous rumors.
Role functions of leader, on the one hand, determine gis position "outside" the masses and "above" it, require the demonstration of election, exclusivity. On the other hand, - the leader can not be completely divorced from the masses, he is part of it, "one of us". The first position is provided by the spatial separation of the leader from the audience (the podium, surroundings), the peculiarities of speech (it is constructed in the form of orders, has a slow pace, interrupted by a significant pause), various rituals, etc. The second position is provided, firstly, by demonstrating that a leader committed to common values, ideals (important here is given with respect to his family, religion), and secondly - a manifestation of his purely human characteristics, even weaknesses, thirdly - availability of leadership for the common people. For example, Tony Blair, as characterized in one of the newspapers: " respectable family man, every morning feeds her three children breakfast and takes them to school; sometimes he likes to sit in front of TV viewing another television series; and he can drop into the pub to skip a beer with friends ".
Very often politicians are forced to hide their personal life from the eyes of outsiders. However, this is difficult, because the lives of their children becomes public, regardless of their wishes. PR for a politician means not only to have the success of his offspring, but also scandals involving them. There are many examples.
Not so long ago, in February 2006, the Magistrate's Court in Tel Aviv sentenced Omri Sharon, the eldest son of the Israeli prime minister, Ariel Sharon, to nine months in prison and fined 300,000 shekels ($ 67,000). By this time, his father was already in a coma, and the verdict was decided to postpone the 42-year-old Omri went to serve a term on August 31. A retired member of the Knesset from the party "Likud", he has been convicted for violating the law on political parties and "falsification of corporate documents." In other words, for fraud.
This case would hardly publicized, bear Omri another father and another name. The scion of the famous politician, he seems to have forgotten: such people, journalists (and inspection bodies) is continuously held at gunpoint. The slogan "Children - our wealth!" for a number of political figures sounded mockingly. Their offspring - is an occasion for shame, the threat of a career, a burden.
First American twins, sisters Jenna and Barbara Bush became famous by a series of scandals associated with addiction to alcohol. In April 2001, Jenna was seized by police on the spot "crime", drinking strong cocktails in the bar the night in Austin, Texas. The daughter of the president came under the law, in 1997, signed by George W. Bush, at that time - the governor of Texas. According to it, persons under the age of 21, seen in the use of alcohol, were punishable by "a fine of $ 500, participation in Community Service and listening to lectures about the dangers of alcoholic beverages."
The exotic mess was Mark Thatcher, son of former British Prime Minister Margaret Thatcher. In January 2005, 52-year-old businessman has admitted involvement in the attempted coup in Equatorial Guinea. Court of Cape Town (South Africa) sentenced him to a fine of $ 500 thousand. Moreover, imprisonment for a term of 4 years - probation.
According to the Prosecutor General of South Africa, in March 2004, the son of "Iron Lady" and his friend, a former British special forces SAS soldier Simon Mann, hired 64 foreign mercenaries, paying 200 thousand pounds, and tried to transport them to Equatorial Guinea. The plot is uncovered after militants with large consignments of arms were caught at the airport in Harare, capital of Zimbabwe. They arrived at the "Boeing-727" from South Africa.
Mark was arrested on 25 August 2004 at his home in Cape Town. The investigation proved that rebels bought military helicopter Mi-26 with which were going to capture the presidential palace. In exchange for a confession, court convicted Mark only in violation of the law on mercenaries. According to rumors, the intervention of mother played its role.
In late 2004, the Paris Correctional Court sentenced him to 30 months in prison suspended Jean-Christophe Mitterrand, eldest son of the late French president Francois Mitterrand. He was found guilty in the fact that he "forgot" to pay into the treasury of 632 thousand euros on income received as a commission from the businessman Pierre Falcone in 1998-1999.
Children of rock stars and actors are one of the lures commercial side of fashion. Participation son of the legend in the advertising campaign of any brand guarantees the attention of buyers. Nevertheless, the most impressive thing is when a face of the brand is son of the current president of the country.
The son of the president of France and music producer Pierre Sarkozy was recently seen in the campaign of his friend, the German designer Philipp Plein. The controversial move, considering and so savory life Nicolas: a barrage of criticism fell on him because of the pension reform and tax Bettencourt scandal. But hardly anyone surprised by this act, after the President of the newly divorced and married model Carla Bruni.
Last time this liberty afford niece acting while President George W. Bush - Lauren Bush signed in 2002 a contract with Tommy Hilfiger. Over time, the model Lauren hobby turned into a profession designer.
The political environment often occur and scandals among politicians and their sons. For example, not so long ago one of the most powerful leaders of the French party "National Front" father and daughter went to Le Pen's political views. The daughter of Marin drove his 86-year-old father Jean-Marie of the party he founded, and he answered renounced his child. Despite the obvious political success of his daughter, Le Pen's father not only does not show in this case, the natural parent of joy on this occasion, but also openly declares that ashamed of kinship. Marin, in turn, has repeatedly said that only hurts her father and "Front National." All this led to a sensational scandal and significantly upgraded the ratings of the party in the upcoming elections.
However, most of the politicians still uses a family and children to create a favorable image of a good family man. For example, the memories of his childhood and the family of Barack Obama laid out in the biographical book, "Dreams From My Father." In addition, his personal life and relationship with the two daughters have long been a symbol of this great American family.
We all live in an era of politics of images and images of politicians. Almost all political actions and campaigns are now accompanied by the creation of specialized servers and web-pages by which the image is formed policy (stocks, organization) conducted campaign, to communicate with supporters, and others. Intensive politicization of cyberspace demonstrates that the new policy. Compensation is based on the deficit of real resources and abundance of deeds images. Unfortunately, as these beautiful and pleasing to the public images and images often speak of any innocent families and children, even politicians.
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