Samsung is a giant conglomerate that operates as a large group of companies; among them is Samsung Electronics, Samsung Telecommunications, Samsung Engineering and Samsung Construction among others. The analysis here will focus on business and marketing strategies of Samsung Electronics. It is a well-known and a very common brand in the electronics business worldwide seventy percent of any consumer electronics and mobile devices are from this global leader, thanks to their vibrant dynamics.
Recently the company has been so dynamic in its production of their electronic devices. Basically, focus has been on the consumer electronics range and more dynamically the handheld devices, which fall into the specifics of mobile phones or cell phones and tablets. In at least every month, the company has been introducing a pair of devices into the market for the last two years. This kind of dynamism has both of the sides although from a marketing and sales perspective it has grown the group in terms of revenues.(Akkermans, 2009)
Strategies
Samsung Electronics has existing objectives and strategies which basically focus on excellent and premium products production, good customer service and efficient marketing and sales strategies that aim at ensuring the company remains a global leader in the electronics industry. Unlike most of its competitors Samsung basically focuses on a different kind of strategy that is finding it a notch higher and pursuing more of the business challenges than its competitors. Firstly this great leader is an aggressive fast follower of information its too a huge believer of taking risks for investments in a bid to making the company grow and extend its roots while making sales. Existence of a large supply chain and distribution is another strategy and a great enabler of its development. As part of meeting its objectives and as well meeting future plans as set goals Samsung Electronics focuses on a serious management strategy based on a management lesson ‘you can commit’. Through commitment and hard work this great company has seen a breakthrough into the market and has focused on making a good approach for consumer expectations and thus its knowledge base through a research and development strategy that looks into future expectations. Although the above strategies are made to build it up if some are not well management may end up being threats to its development strategy.
Strategy for advantage
Desire to build up, develop and grow emerging markets is a new strategy that almost every corporation is looking for since it has a lot of benefits not only to self but to the correspondent or the customers. Recently, a variety of multinationals are currently moving into developing countries basically in Africa where they play a very important role and promising a lot of development. This gives a great base for development and growth as well as provision of important amenities and improvement of daily life in the developing countries. This is basically through the provision of employment opportunities, healthcare facilities, and community development strategies and through corporate social responsibility (CSR). (Kevin, 2008) Doing some deep or even general analysis of the worldwide subsidiaries of the company its evident that its building base in Africa where more offices are being established as liaisons offices and operational logistics which are aimed at establishing a broader base and strategy for the larger community. Through focus and deep development through emerging markets the corporation will be in a very good position in advancing its goal and meeting its objectives.
Potential Threat
Dynamism in every company that is market oriented through the provision of both services and production as well is paramount. This aspect if not well exploited may hand a company into big retrogression this may be evident through the dynamism of extra fast production or introduction of new devices into the market which gives a customer a lower decision level and changeover issues when it comes to the fluffy and luxurious high end devices. Some customers will just need to buy any fancy devices when the unveiled, but this usually does not happen monthly otherwise it will be too random, and the customer may not even experience or have enough touch with the device. Its an undoing on the other side to pose such great dynamics when these inter differences are very minimal or do not focus more of design which is both hardware and software design aspects. It is vital to give or ensure enough time and resource especially for customer experience and economic factors.
Competitive profile matrix
Samsung may use a wise defensive strategy that identifies its major strengths and (Clinton, 2007) weaknesses and then focus on strengthening the weaknesses to strengths and as well ensuring it remain the leader in its strengths. A Competitive profile matrix gives critical success factor by the larger group focusing on a good competitor information follower as well ensuring good standard of existing. All factors that affect corporations either from within or without that is from competitors or from within will be considered. Firstly taking note of all key success factors of the industry in the company also detailing their weights in a different column then go ahead to rate each of the success factors with a weight as specified therein. Calculation of weighted scores for each success factors through a multiplication operation which is the next the next move. Lastly, it is a move to the aggregate or the total weighted score for the items as above.
External factor evaluation matrix
This would not take a big difference from the above stated competitive profile matrix. The main difference is it is a preparatory evaluation while the rest is an analytical or evolutional. Basically, this will handle all external factors or issues affecting competitors and ensuring all informational and procedural implementations are appropriately handled. This in a bid to ensure that competitor information is not taken for granted but rather treated with a lot of concern and as of great importance. This will then allow good external issues handling which then affects corporation growth and service through customer satisfaction. Therefore, this corporate will not only ensure its growth and development through a lot of research and development and focus on its internal matters but also should take into account other competitors factors which therefore, ensure all systems go without ignorance of information or the implementation. With this kind of an evaluator arrangement, the company is to see a lot of development through a well thought out evaluator and analysis plan.
REFERENCE
Akkermans, H. B.-s.-t. (2009). Case Analysis Jargon Electronics. NY.
Clinton, J. B. (2007). Company Profile and Evaluation Matrix. LA.
Kevin, J. B. (2008). CSR and Company
