The society is an organized interactive system where people’s interactions are regulated by characteristic patterns of relationships. Social scientists also describe a society as an extended social group of interacting individuals possessing distinct economic and cultural organization. Social structure, also sometimes referred to as the class structure refers to the organization of classes or social organizations within the society (Sullivan 2008). These organizations are based on established patterns of social interactions between the varied relationships within the society. These social patterns depend on various factors such as family economic status, profession, age, gender, employment, and race and ethnicity in the diverse ends. However, these establishments are often regulated social institutions through norms and shared values, which are generally accepted by the society members.
The groups and social institutions include the family, the horde, the clan, tribe, kinship systems, moieties, social sections, totemic groups, and social classes. Technology has been an integral part in the media since all that is present in the media is credited to technology. However the social aspect of the media is the most important. Currently, the media has become so social that almost every member of the society can access either electronic or print media from the comfort of their homes. Mass media has been in the rise with most producers turning to it for advertisements, recruitment and even training of their staff and consumers. This has greatly increased production. The electronic world has improved the delivery of goods and services (Cohn 2012).
The world’s cultural boundaries have become inexistent in the current day economic interactions. Individuals move from one place to another mixing with people from different cultures. People have also used technology to interact across cultural boarders. In fact, in some places, there are no native inhabitants; therefore, the cultures of these areas are a hybrid culture, which has eroded the previous cultural compositions of the world. Social structures have replaced the cultural classifications.
References:
Sullivan J. T., (2008). Sociology: Concepts and Applications in a Diverse World, 8th Edition. Upper Saddle River, New Jersey: Vango Books.
Cohn J., (Oct 23, 2012). Sociology and Social Media. Compukol Connection.
