Introduction
Web Tech Solutions is a company that specializes in the provision of services related to web technologies such as web development, web design and web hosting. In addition, the company also offers online advertising services. The presentation will provide an outline of the company’s vision, mission, and core values. Furthermore, a balanced score value will also be highlighted with a view of showing the strategic plan of the organisation.
Vision, Mission, Values
The vision of the company is to provide web development and online advertising services at the most affordable rates in the market. The vision is accompanied with the mission statement of the company which is to satisfy customer needs through granting them first hand priority with respect to provision of services related to web development and online advertising platforms. In addition to implementing the vision and mission, core values that are to be adhered to include: providing the highest customer satisfaction, improving employee relationship, and giving back to the society by upholding its corporate citizenship.
Balanced Score Card
Therefore in achieving the mission, vision, and core values a score card of the company was set up all with the aim of highlighting the company’s strategic plan. The strategic plan according to the score card is categorised into four plans which are: financial, customer value, operations, and employee perspectives. In satisfying financial perspectives the company will increase its market share, improve its profitability, and advance its competitive advantage. On customer value strategies, the company will strive to increase customer retention rate, lower customer complains, and provide customized services. The third perspective on operations is strategized by measuring performances, improving production, and selecting operations metrics. Lastly, employee perspectives are attained through employee retention, satisfaction, and creation of an organization culture.
