Business Proposal
Business Proposal
The diverse cultural background posses initial difficulties to process of establishing business relations among nations and fostering their cooperation. It should be noted that American culture presents mix of various features. This facts partially simplifies the process of entering new market. Nevertheless, the difference in verbal ways of communication associated with to countries may result in nessecity to invest additional financial resources during promotion campaign. Moreover, many businesspeople continue to experience problems related to misunderstanding of the Us English, ranging from the vocabularies. Another problem raises from differences in oral communication. Asian people tend to speak softly without sharing ideas in process of speaking as opposed to US business individuals who talk loudly with more assertiveness.
Country Overview
The country may be defined as typical representative of Asian economies. The GDP of the country is high due to profits received from the oil trade. The religion plays an important role in forming the economic and political environment of the country. 90% of population professess the same national beliefs. The national environment formed a kind of national behaviour occuring in process of negotiations. The negotiation process is clearly classified into several stages such as initial clarification, discussion and final stage. At the initial stage much attention is paid to the appearance of partners, their manners of behavior, and relations within the delegation. The businessmen are largely oriented at higher status of their partners, both formal and informal. Particular attention should be paid at the traditions that should be presumed during negotiations. Whereas americans prefer to simplify the act of greeting, the businessmen of this country accompany the meeting with questions about health or business. The reasons for wishes and greetings can be very diverse: meeting, arrival, departure, purchase. In this country it is a common formula of politeness.
Audience
The audience of the initial research is represented by customers of particular product, business partners, and governmental bodies. Moreover, behaviour of consumers of related products should be taken into account.
Topics to Investigate
The main objective of investigation is to evaluate the potential risks the company will face with after entering new market. Moreover, the marketing research should be conducted in order to find out the response of the target customers and main business partners. The role of governmental institutions should be analyzed to understand whether the project will be supported by the government. Setting up the controlling group involving professionals from both countries will make clear what problems may arrise in process of launching the product to the market. It is important to conduct research of factors influencing the demand in the country.
Methods and Resources
Anthony Pecotich, Clifford J Shultz. (2014). Handbook of Markets and Economies. Wellington: New Zealand Press.
Bristor, J. (2013). The psychology of buyer. Auckland: Economic Press.
Child, J. a. (2016). National and Transnational Effects in International Business: Indications from Sino-Foreign Joint Ventures. London: LPP.
Del I. Hawkins & David L. Mothersbaugh. (2014). Consumer Behavior Building Marketing Strategy (12th ed.). (M. H. Irwin, Ed.) London: Public Press.
Gerston, L. (2012). Catalyst for public poliecies. In L. Gerston, Public Policy Making: Process and Principles (pp. 22-48). London: Public Press.
Kaye Sung Chon, Abraham Pizam, Yoel Mansfeld. (2014). Consumer Behavior in Travel and Tourism. Wellington: New Zealand Press.
Lee, J. (2014). Crowdfunding. New York: Public Press.
Lim, P. (2014). The impact of globalization. London: LPP.
Teen, S. (2015). Changing organizational domains. London: LPP.
Worldbank official website. (n.d.). Retrieved July 23, 2016, from http://data.worldbank.org
Qualifications
The research group created within our company involves competent professional working in the field for more than 15 years. The group has already conducted several researches that were relavant and informative fostering the successful acquiring of several foreign markets by the company. Moreover, the group has already started the data analysis and ready to start working.
Work Schedule
October 2016 - November 2016 Conduction thorough market analysis on the basis of desk research
December 2016 - March 2017 Establishing contacts with business partners, initial introduction of the project, evaluation of the consumer response
March 2017 - April 2017 Formulating conclusions and recommendations
Call to Action
It should be noted that the prosperity of our company results from our international presense and compatability. Therefore entering new market is an effective step in presuming the leading positions. This foreign market presents diverse opportunities for development despite initial cultural differences that are likely to be overcome.
