Introduction
Saudi Arabia is among the countries with very high temperatures more especially during the day. In that perspective, we decided to introduce a freezing microwave which is a device that incorporates technological methods that enable food to be cooled faster than when it is stored in a refrigerator. Most people in Saudi Arabia make use of the refrigerator; however they do not get access to the freezing microwave since they are not common around this area. Freezing microwave can be used to make drinks cold and store the perishable food stuffs. Since we realized that most people may need to use this gadget, it was important to generate a market so that both can benefit.
Establishing a new market that can be effective in Saudi Arabia need to take into consideration of the climate of the area and understanding what should be initiated. It is equally important to note the objectives of establishing the market in Saudi Arabia and what may be some of the factors that may ehance or alter the market. Thus, focusing on what will facilitate in the scheming of the products, promotion development, and implementation of the systems that deal with distribution will be among the major factors that will be taken into consideration. Taking into account some of the effective marketing strategies such as advertising and looking at the policies in regard to business are among the main concerns in that context.
Since this will be establishing a new market in Saudi Arabia, addressing on the major issues that can make the market successful becomes the major target. For instance, checking on what people do take cold drinks or need freezing microwaves. It is also important to check on whether the government policies in regard to this notion correspond and also looking at how people respond to this new gadget. These are among the important feature that should be noted among others that are equally important.
Pest Analysis
Political aspects are among the critical areas are considered while establishing a new market in the region. Therefore, it is important to take note on how Saudi Arabia’s political assumptions work in regard to the businesses. This will equally consider the fully notion of political influence towards businesses and how they will affect the business in one way or another. For instance, on the implementation of taxes this can either affect the success of a business negatively or positively. It is also important to note whether people around this region require cold drinks in seconds during the day due to fasting. For instance, device will not only be used at homestead but also in restaurants and other relevant areas. In that perspective, it is important to note on how the products should be distributed around the area. This will need a decisive marketing strategy and including promotions which will make people aware about the product as well as how it is used. There was incorporation of the use of current technology in the innovation through the implementation of high-tech machines in simplifying the cooking activities (Liegey, 2001).
SWOT Analysis
Strenghts
One of the strengths from generating a market in Saudi Arabia is that the climate of this region is very hot and most people may need to make their drinks very cold due to high temperatures. Thus, generating a market will be effective.
.Weakness
The cost of production of freezing microwave is quite high based on the materials used in its production. This will in turn lead to its high cost. The appliance is meant to be usedat homes and mosques.The appliance solves the issue of cooling food and beverages in seconds as people require. It, therefore, solves emergency situations.
Threats
One of the biggest threats that the appliance faces is the refrigeration manufacturing companies (Ravindran, 2010).
The freezing microwave has several strengths. Some of its strengths include the short time it takes when freezing substances, the portability of the device and the amount of power it utilizes is minimal than that used by the fridge.
Advantages of the market in this culture
The device gets to sell fast since the population is made up of Muslims who need cold drinks during the day in large quantities, in times of fasting and this device does the cooling very fast. This increases sales.
Disadvantages
The main disadvantage comes in when people are living around this area influence each other negatively on factors such as its cost compared to other cooling appliances. Another disadvantage is the storing of meals to be used in the evening during fasting.
Conclusion
Establishing a new market of selling freezing microwave in Saudi Arabia will be effective. Taking into consideration of demand and the climate of the entire region will make people to use the products and this will equally attribute in generating an effective market for this product.
References
Analytica-world.com Microwave freeze drying of fruits & vegetables. Retrieved from: http://www.analytica-world.com/en/whitepapers/126349/microwave-freeze-drying-of-fruits-vegetables.html
FREEZING MICROWAVE : science fiction or not ?bestshow ? Retrieved from: https://www.youtube.com/watch?v=8Pl0CK301xg
Liegey, P. R. (2001), Hedonic Quality Adjustment Methods For Microwave Ovens In the U.S. CPI,Bureau of Labor Statistics, United States Department of Labor.
Ravindran S. (2010) Can Microwave Technology be Used to Make Food Cold? Retrieved from: http://www.popsci.com/technology/article/2009-12/can-microwave-technology-be-used-make-food-cold
Rodger R (2013) PROTIP: Freeze food quickly with Microwave Mod! Retrieved from: http://www.ipaghost.com/pro-tips/protip-freeze-food-quickly-with-microwave-mod/
