Communication in Apple is crucial in promotion of services and products, advertising of the company, and channeling information through the different levels of management and company branches. Communication in Apple is also critical in communicating and receiving of feedbacks from customers and the manufacturers. The main factors that are affected by communication include customer relations, advertising, reputation of the company, marketing, public relations, and employee management among others. In Apple, the communication channels involved include the web-based communication that is possible any time and in any place in the world, email that is instant written messaging globally, video conferencing that makes it possible for different branches of Apple to hold a single meeting that is interactive at the same time. In addition, Apple uses reports to document occurrences in a branch or a department within a branch, telephone that accommodate speeches from long distance branches, and presentations that involve the use of Microsoft PowerPoint.
During the twenty first century, Apple has evolved new modernized methods of communication that makes communication more efficient than before, in the last century, the most used communication was face-to-face communication, which was significantly inhibited by culture, language, religion, and level of understanding (Thompson 221). It is vital that the communication within the company is managed in an appropriate way, to avoid negative relationship in the working environment. The stakeholders of Apple include the preferred shareholders, common shareholders, creditors, and the employees, inventors of software, manufacturers, the music field, customers, and suppliers.
Apple’s management involves a sequence of decision-making processes and the executive f the company views decision making as its power source. Information plays a significant role in management and decision making of Apple. Decisions should be made quickly since time wasted in decision-making is crucial to the business and cannot afford to be wasted. Adequate information system between different levels of management is crucial in quick decision-making. The unique access of a manager to information and work related knowledge allows him to make tactical and considerable decisions for the Apple Company (Lamb and McDaniel 87). Information in Apple Company is used as a management currency and is highly valued. The flow of information contributes immensely much to the success of the Apple Company. For Apple to be able to compete in the in the global market, the availability of work-based knowledge is critical. Managers need information concerning their working environment for the management to innovate the strategic advantage for the Apple Company.
Information is required in the formulation of Apple’s strategic plans that aim at achieving the goal of profit maximization. Executive summaries of Apple need a lot of work-related knowledge in order to be formulated (Thompson 67). In addition, information is crucial in preparing of the report that is needed during annual general meetings. This information is discussed in order to forge the way ahead for the Apple Company. The information about the performance of Apple in a financial year determines its profits, and the dividends the shareholders will acquire. The shareholders need knowledge about the financial position of Apple, in order to know if the managers are carrying out their stewardship role in an effective way. The management needs to acquire knowledge concerning the accounting of Apple in order to determine the amount of taxes the company needs to pay to the government. The profits of Apple Company are used in determining the level of taxation by the government.
The creditors to plan and determine how much credit to offer to Apple, and whether Apple has the ability to pay the interest and the principle within the stipulated time limit use information in the Apple Company. The management of Apple will need to determine the wage level of employees, and to know whether it is possible to increase the salaries of the workers. This is carried out by looking at the financial information. This is determined by the profit level of Apple. The employees need to acquire work-based knowledge to know how secure their jobs are. This would enable employees to make a critical decision of whether to continue working at Apple or to seek for a secure job. Without a stable flow of information, it would be difficult for Apple to survive in the global market since planning would be impossible (Lamb and McDaniel 87).
In order for Apple Company to achieve competitive advantage, the customers must be served with superior services that keep them loyal to the company against competitors. The company should provide expertise to employees on how to fulfill the customer’s needs. By using advanced communication systems, Apple improves the interaction between customers and employees who are service deliverers. Apple replaced the old traditional methods of communication with advanced communication systems like the software-based telephony systems. This improvement in communication between the employees and the customers increases competitive advantage of Apple (Thompson 109). In addition, the company can use intelligent routine of communication lines to make sure that the customers reach the people they are interested in, within the company. With advanced communication systems, Apple can be able to keep track of organizational resources in the different branches of the Apple Company.
Apple will have excellent organizational details since it will be possible to acquire crucial information through faster means hence increase the competitive advantage. Apple can increase competitive advantage by offering the customers an uninterrupted, reliable avenue of communication whenever they need customer service concerning services and products from Apple. This communication lines include email, short messages service, voice calls, and chats. Enhanced communication will enhance the sales, marketing, and services of the company, putting the company in a better position to global competition hence enhancing competitive advantage. There will also be reduced ownership costs through efficient communication leading to higher profits of the company (Chase and Jacobs 24).
Effective communication in the Apple Company should emphasize on openness concerning the management and the employees, which will lead to increased productivity of the company. The fact that Apple has an enormous number of branches all over the globe, communication, and networking are crucial tools in achieving the company’s goals and competitive advantage (Thompson 67). The working environment has gone through many changes in the whole world due to increased learning, knowledge, and modernization and all this factors will influence the competitive advantage of Apple together with its sustainability. Apple will be able to maintain a clear image to the customers, if the workers use effective language, which entices the customer to keep coming back to Apple for more of their broad range of products. This means that effective use of language will make Apple be ahead of their competitors hence effective competitive advantage (Lamb and McDaniel 87).
Networking has been made efficient by the modernization of communication systems, which includes email, short messages, and voice messages. The old systems of communication, which included face-to-face communication affected networking in a negative way since they were constrained by language, religion, culture, and level of understanding. The present methods of communication ensure that Apple will link business among the different global branches in an efficient. It is easy to implement a development strategy among all the different branches that are owned by Apple making development of the business possible. Communication plays a significant role in expansion of business since Apple can venture into new global markets since the internet provides the fundamental tools methods of communication. Websites are a crucial tool for communication since Apple can use it to get knowledge, which is crucial to the business. Websites make the business grow since they provide a field for advertisement for Apple’s products, hence leading to increased sales and more income for expansion of Apple and its branches (Lamb and McDaniel 63).
Through the internet, it is possible to produce the professional look that has the same effect as face-to-face communication. This professional look of the website is extremely crucial in networking. It is possible to depict the reliability, trust, and reputation of the business using a website as a means communication (Thompson 212). It also provides interested shareholders who are willing to expand the business with information about the company and the domain of the business. The internet ensures a continuous feedback between networked branches of Apple, and between the company and the customers. These feedbacks would be crucial in decision making about new products. The parties involved would discuss the design of the product, and the inputs to be included in the new product. Introduction of new products means that Apple is growing and developing.
Communication is a vital subject when it comes to running a global company. Many company form communication strategy in which they communicate with the work force and customers. However, some companies such as Apple rely on the secrecy in order to acquire the convenient effect on the market. The company managers run the company on a strict basis of silence. Apple has affected this strategy and uses it to maximize on its market share. The biggest advantage of using secrecy as a form of communication in a company is, the competitors will never read ones next move (Lamb and McDaniel 73).
Although this is effective in protecting innovation in the company, a company might fall out of favor with its clients due to the luck of communication. Apple has used this strategy of communication to do business for a long time. According to research, it is speculated that employees who work with Apple only work on a need to know bases. They are also put under an extraordinarily tight leash where communication is bound by class. Many companies have practiced secrecy as a communication strategy in the past. Companies have forcefully acknowledged that the only way to survive is to put a tight leash in the company. However, Apple has put this strategy into use for a long period (Thompson 221).
One of the ways in which managers in Apple Corporation could improve upon communication is first the manager would need to remove the secrecy that exists between the top executives this being the managers and employees. Managers need to brief the employees in every decision they make in order to help in bringing about communication in the company. Communication in a business environment is a crucial requirement because, through communication, the managers pass along the needed message (Brigham 321). In addition, communication is beneficial because it helps the employees have an excellent working relationship amongst them. By restricting communication to a number of employees, what the company is doing is simply forming a division between the employees, which is not appropriate for business. Effective communication is not only uses full in public relationship.
In order for a manager to be more effective in the business environment managers have to come up with exceptional communication skills that will make them communicate efficiently with his or her employees. A belief exists amongst many companies that the public relations department is in charge of taking care of communication within a company (Brigham 140). However, the truth is the PR department cannot help a manager take care of his department regarding issues that deal with communication with employees. The manager has to take care of the communication by himself since in general manager is the head of a given department. Communication is vital in order for the staff to increase in efficiency and effectiveness a manager needs to communicate with the company well (Chase and Jacobs 29).
When a manger is applying for a position in Apple, reliable communication skills are added to the raceme. This is essential because a manager needs to know how to handle his staff. Many managers in truth are extremely poor communicators, especially by considering the implication that the company used secrecy as its communication strategy. However, in order to change this communication and openness has to be introduced in the company (Thompson 221). Good communication among the managers and staff members can be built around a circle of trust where the staff members expect the managers to pass along information, and the managers expect the staff to work upon the information given. Good communication skills within the managers in Apple will be measured by uses of a few ways. For instance, a manger should be healed responsible of coming up with acceptable communication strategy that will be used by employees. In addition, one of the most effective ways in which a manager’s communication can be measured is by coming up with audits, where the HR department can audit the manager’s communication skill. Managers in Apple who will be found lucking of the skills required will be asked to come up with a communication strategy by a given date. This will largely help the company move forward towards openness. Apple is a global company that needs to be ran and managed by people who understand the importance of communication (Brigham 74). In addition, many people confuse communication to be a one-way thing.
However, persuasive communication comprises of both the manager and staff being able to pass information to one another. Although the manager heads the department, he or she has to learn how to listen to his staff. By listening to staff, the manager able to get information that might help the department achieves the target set up for it. Communication in Apple will include having regular meetings with the staff where the manager can inform the workers what is going on. This will largely help in coming up with an effective communication strategy for the company (Lamb and McDaniel 52).
The first task that will be in used to improve efficiency within Apple will be coming up with a team of leaders that are qualified enough, to implement efficiency strategies. This will include also determining what goals and objectives in Apple we want to accomplish. By understanding the goals and objectives of the company, we will be able to move one to the next step (Thompson 89). The second task in coming up with improved efficiency will be the team is going to target the weak areas in the company, which can be revamped, in order to improve on efficiency. For instance, managers will be after every three months in order to improve the quality of communication in the internal environment of the company (Chase and Jacobs 24).
As determined in the previous segment of the paper managers in Apple are lucking when it comes to communication. By carrying out auditing, the team will be able to know which area to focus on mostly. In addition, the team will implement networking as one of the ways in which to improve communication amongst the staff members in the company. Productivity will also be increased within the company. The team will ensure that the communication that will be increased within the departments will motivate the workers to work harder hence increasing productivity. The team will make it a priority to see that information from the corporation's database is shared among the different departments in order to increase communication. The team will also work hard in order to see that efficiency is included in almost all areas of the business (Brigham 145).
This can only be achieved if communication between different departments is enabled. This will lead to the fifth step. In this step, company managers, department leaders, and the staff will be encouraged to collaborate. This will bring unity while working and help in promoting ideal communication, which will be used to come up with the best strategy that will be used to run the company efficiently. Apples efficiency will normally be based on how well the different staff and leaders collaborate with each other. Instead of promoting interdependence in the different departments, the team will work in order to promote department relationships in that different departments within Apple will depend on other department. This will enhance communication hence enhancing efficiency within the company. Most of what Apple does needs a lot of talent (Brigham 102). In order to increase efficiency, the team will perform a complete background check on all employees.
This will help to identify which employees need training in their field of work. This will also increase efficiency within the working area. Both formal and informal communication will be promoted within the different departments in the company. The communication strategy that will be developed by the team will be printed out and distributed to all employees win the company. This move will make sure that everyone in the company is well informed on the change of strategy. Communication within the company will be enhanced by making sure that all the different departments work together. This will be the only way n which communication will be mainly promoted. The team will use the above steps to increase efficiency in all quarters of the company and promote communication (Thompson 176).
Work cited
Brigham, Daves. Intermediate Financial Management. Mason, Ohio: Thompson South-Western.
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Chase, R. and Jacobs Aquilano, N.J. Operations Management for Competitive Advantage.
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Lamb, C. Hair and McDaniel, C. Essentials of Marketing. Mason, Ohio: Thompson South-
Western. 2006. Print
Thompson, A. Strickland, A. and Gamble, J. Crafting and Executing Strategy: The Quest for
Competitive Advantage. New York: McGraw-Hill Irwin. 2008. Print
