Introduction
The companies those operate in the global business environment would face cultural and societal dilemmas because of differences in lifestyles of various geographical locations. The managers have to use divergence in order to fight such demurring challenges. The philosophy of divergence in the cultural prospective needs the companies to change and adapt their practices, according to the social realities of the location that they intend to serve in specificity of the time. However, the managers controlling marketing department have a responsibility to maintain the sense of cultural harmony with the rest of the social system, so to appear as a part of the society.
The companies attempt to follow divergence, but they eventually commit mistakes those undermine the existing marketing campaigns. The organizations do not suffer at a strategic level because one marketing moment of compromised nature would appear to be a bump on the road of effectiveness that the multinationals have to follow in the long term scenario.
Marketing failures are nor that harmful because advertising units would learn from their mistakes, and they will come up with better and improved models to capture customers in the market. The future is in constant flux, and therefore, one can plan, but still unsuccessfulness would rise on the organizational horizons. The managers oftentimes fall into believing that they can accomplish everything, but in reality, they should trail the regime of getting sensible, manageable, achievable, rigorous, and time bound objectives. The managers have to understand the development of the SMART goals, and the marketers usually remain unsuccessful in terms of increasing sales substantially because they cannot create sensible goals.
The multinationals have dynamic marketing teams those have an array of successful projects on their backs, and the leaders can develop rosy conditions those may not materialize into the future to say the least. The companies face different and wide range of challenges when it comes down selling products in the alien markets. However, the marketing dilemmas are conceived as insolvable problems, but if they are real issues then, they will have solutions, as every box has an exit. The matter lies in finding the way out. The complex situations need innovative solutions most of the times, and some of them take the forms of incurable conditions those the managers have to control through damage assessments and partial rectifications.
There are two types of dilemmas those haunt the marketers even at night. The first sort of problems stems from the design of the target product or service itself. The second breed of the issues confronted by marketers concern themselves with underlying communicational model of the campaign. The formerly mentioned set of troubles have a tendency to appear insignificant in the opening days, but they morph into severe problems with the passage of time because the marketers cannot just undo production, and the customers do not want to purchase the offering. The marketers have to launch sales in order to get rid of potential outdated product. Second sort of issues appear severe in nature during initial time, but they are easy and simple to manage because the companies have to issue public apology along with the corrected and intended message in order to have things back on track.
The companies with sufficient success rate would not have to worry about little blunders, but they have to ensure that the managers would not make a habit of developing faulty marketing plans on a regular basis, so the agents have to face fines resulting in notable loss of pays that would keep the managerial employees informed about the need to do their jobs as effectively as possible.
The marketing dilemmas do not hurt companies those with substantial organizational sizes because the managers can redirect profits from other product lines in order to keep the suffering ones alive and running. The bigger organizational capacity causes the issues to appear magnified and the problems are often exaggerated due to substantial media coverage of the issues.
Apple Struggling in India
Apple is the second best technological company on the face of Earth, but organization is suffering in India because the sales are dropping significantly over the recent months. The sales department could not take the lower performing of the local economy into account during product planning phase, and therefore, the commercial entity offered an expensive set of offerings those the indigenous population cannot simply afford.
The Samsung, Vodafone and Micromax are leading the market by having sales more than 10 times of those associated with the Apple. In this way, the global leader is unproductive in the geographical location of the subcontinent because the marketing department cannot cater the macroeconomic factors before finalizing market feasibility report.
Proposed Solution
The Apple has to adhere to ground rules of the market. The management is going to need to recall the expensive products from the receiving market, and replace the offerings with cheaper ones those can suit the taste of local population in a better manner to say the least. The recalled products will not go to waste because the company would be able to sell them in the developed markets on discount. The company has to transfer funds from profits of other locations in order to sustain those in India. The proposed set of actions would bring in the element of sustainability and harmony in the operation of the organization currently housed in India.
The recalled products will be injected into high demand areas of America, England, and Australia. The Apple had to fight on its solid footings rather than engaging on the trough that is not suitable for the practice of Steve Jobs’ elitism. The company is attempting to sell luxurious items to those people who do not have any use for the marketed products. The Samsung captured the market by developing and offering inexpensive products.
However, the downed company has to compete on price and quality as well. In the light of above analysis, Apple will require a especially designed product for the Indian market, and the recalled lot has to be replaced by a newer and improved one containing cheaper phones those can meet the demands of the local human concentration.
Microsoft’s failing Handheld Division
The Microsoft is losing competitive ground to Samsung and Google in the recent years, and therefore, the leadership of the suffering organization in this regard has to take some painful decisions. The newly appointed chief executive officer of the organization may have to take tough decisions. The officer had to choose from two alternatives in the hindsight, and the company had to kill its presence in the market of handhelds or the phone-maker may have to continue producing wireless commercial devices those can affirm its participation in the industry that will keep on growing well into the future.
The transaction from Personal Computers to Laptops, and then from smaller computing machines to handhelds is standing to prove one point that holds the practical notion of sliming and trimming the size of the products. The weight of the relevant products will become less with the passage of time. In other words, the handhelds would prevail in the futuristic version of the market, so the Microsoft cannot eject from the industry at the given point in time.
Proposed Solution
The company has to compete at price and quality in the market of handhelds. The Microsoft is facing similar problem, as the Apple is confronting in the market of India. However, the companies have difference in scope of the issues because one is managing a regional dilemma whereas; the other one has to control a worldwide challenge.
The Microsoft has to bear in mind that they are planning to shred off an ultimate source of competitive advantage in the future of the industry. The product designs have a tendency to experience developmental process, as the time moves forward, that means, we will have smaller technological products in the future, and Microsoft is not going to bail on some major aspects of the industry that would internalize a special place in the time to come.
The management has to stick to designing handhelds despite initial setbacks in the attached industrial realm. The motivation to carry on would matter the most in the pretext of sustaining the company at a strategic level. The company is strongly suggested to develop new handhelds, and they have to get rid of low performing offerings in the domain of personal computers. The cherished child has to experience the severing of ambient cord because the products are not demanded by the customers.
The global demand for personal computers is globally plummeting, so the industrial leader has to change according to the outlook of the external environment in order to ensure its survival. The handhelds are the source that can save Microsoft from becoming lagged behind player in the market of technology. Google and Apple are developing their presence with committing to the idea of integrating technology into normal lifestyles of people, and the Bill Gates’ child is not so much concerned about the current trends prevailing in the market. However, the company has to engage profusely in the industry of handhelds in order to create effective offerings those the customers would actually buy.
Yahoo Selling Alibaba
The Yahoo purchased Alibaba in order to enter into the market of online selling, but the parent company and the child were doing different and divergent kinds of businesses those did not go well together. However, the strategic move’s successfulness would have granted the leading organization in this regard with a refreshed competitive advantage, but the partnership did not work out because the Yahoo did not want to give the smaller partnering company with much of a living space that undermined the entire project.
The dilemma over here is rather simple because the company of leading stature did not apply change management literature in order to administrate transaction from solely owned business to a collaborative entity. With the passage of time, the management of Yahoo will realize that they have to enter in the business that is with a serious outlook.
The Google is eating away market share of the previously mentioned organization, and therefore, the Yahoo has to innovate sooner or later. The decision of partnering with Alibaba was a right strategic move, but the activity was conducted poorly, and the differences between both of the concerned managerial teams crept up at a very premature stage to say the least, and therefore, a potentially productive endeavor ends up in a smoke.
The personality of Marisa Mayer is a part of the problem as well. Her official and rigid regimes would cause the prospective of teamwork and participatory management to become alien to the eyes of employees. Mayer supposedly considered the intervention of Alibaba’s management into Yahoo’s business as an insult to her rank, and she got rid of the partner in order to save her reign from demolition to say the least. However, the organization made a grave mistake in this regard. Yahoo’s basic model of business is developing into an obsolete one because the company has to craft material products as well because the digital ones would not sustain the company for a longer period of time.
Proposed Solution
Online branding and selling is a legitimate business, and the Yahoo as an organization would be better off, if the management would have continued with the featured partnership. However, the Yahoo’s revenue and visibility in the market would grow stronger just in case, if the company would enter into a collaborative regime with an e-seller. The organization had to search for more prudent and suitable partner, and online selling industry is not far from the actual business model of the Yahoo that will contribute in making the change to a newer mental setup less subtle in nature.
Conclusion
The organizations those work in the worldwide business environment would confront social and societal quandaries in ways of life of different topographical areas. The theory of uniqueness in the social dimension needs the organizations to change and adjust their works in accordance with material culture of the surrounding social system that they plan to serve in specificity of the time. The organizations endeavor to take cultural differences into account before making marketing decisions, yet they in the long run submit botches those undermine the current advertising battles. Promotional disappointments are not unsafe on the grounds that publicizing units would gain from their slip-ups, and they will think of better and enhanced models to catch clients in the business sector.
The organizations face distinctive and extensive variety of difficulties when it descends down to offering items in the outside markets. Notwithstanding, the advertising issues are considered as insolvable issues, yet in the event that they are legitimate problems then, they will have potential arrangements those can rectify them, as every container has a way out.
The advertisers need to dispatch deals with a specific end goal to dispose of potential obsolete items in advanced nations in case of Apple. The showcasing issues do not hurt organizations those with significant sizes on the grounds that the administrators can divert monetary benefits from other product offerings, so as to keep the miserable ones alive and running.
The Apple needs to hold fast to standard procedures of the business sector. The reviewed items would not go to squander because the organization would have the capacity to offer them in the conducive markets on rebate. The reviewed items will be infused into territories of America, England, and Australia. The organization is endeavoring to offer sumptuous things to those individuals who do not have any utilization for the advertised items. The Samsung caught the business by creating and offering reasonable items.
At the end of the day, the handhelds would win in the cutting edge rendition of the business sector, so the Microsoft cannot discharge from the business at the given point in time. The organization needs to contend at cost and quality in the business sector of handhelds. The Microsoft is confronting comparative issue, as that the Apple is going up against in the India. The organizations have contrast in extent of the issues in light of the fact that one is dealing with a provincial predicament while; the other one needs to control an global testing condition.
The administration at Microsoft needs to stick to handhelds notwithstanding preliminary setbacks in the appended mechanical domain. The organization is firmly proposed to grow new handhelds, and they need to dispose of low performing offerings in the industrial space devoted to PCs..
The Yahoo acquired Alibaba, so as to go into the business of internet selling, yet the guardian organization and the underlying partner were doing diverse and different sorts of commerce those did not go well together. With the progression of time, the administration of Yahoo will understand that they need to enter in the business with a genuine business model.
The Google is destroying piece of Microsoft’s pie, and consequently, the Yahoo needs to enhance at some point or another. Yahoo's essential model of business is forming into an outdated one in light of the fact that the organization needs to create material items too, and the computerized ones would not support the organization into the future. Web marketing and selling is a respected business, and the Yahoo as an association would be in an ideal situation, if the administration would have proceeded with the Alibaba.
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