ABSTRACT
The fundamental goal of the research is to determine the advertising effectiveness and human behavior in the car industry. The study will aim sampling techniques that will provide a solution that can be used for car manufacturing domain. This will help to determine the future sales for instance I will be able to find the number of cars to be manufactured by a car manufacturing company. In conclusion Human behaviors and the level of effectiveness in the advertising of car industries have a great significance in development of the said sector. In order to register positive results, advertising of how effective the company is towards its clients should be given a first priority and put into deep considerations. CHAPTER 1 3
INTRODUCTION 3
1.0 Background 3
1.1 Statement of the problem 4
1.2 Research Questions 4
1.3 General objective 5
1.4 Specific objectives 5
CHAPTER 2 6
LITERATURE REVIEW 6
2.0 Introduction 6
2.1 Theoretical Literature Review 6
2.3 Empirical Literature Review 8
2.4 Conceptual frame work 8
CHAPTER 3 9
3.0 Introduction 9
3.1 Research design 9
3.2 Model specification 9
3.3 Study area 10
3.4 Sampling techniques 10
3.5 Data type and sources 10
3.6 Research instrument 11
3.7 Data collection 11
Ethical issues 11
3.8 Data analysis 11
QUESTIONNAIRE 13
Works Cited 14
CHAPTER 1
INTRODUCTION
1.0 Background
Human behavior has been important in achieving advertising effectiveness in the car industry. The behavior of the advertiser in observing the codes of conduct has been an important determiner of the effectiveness of the advertisement and the performance of the industry as a whole (Charles, 147, 2012). The relation between behavior and effective advertisement has been primary to the yield and returns of the industry have relied on it. It has been important therefore that the advertisers to observe and uphold high and presentable behaviors when marketing the car industry products in order for the industry to achieve its desired success. The achievements of the industrial objectives highly relied on the individual behavior and observation of the codes of conducts in advertising. Advertisers have been a major determiner of the industry success and in the car industry has no exception.
Despite the efforts of the advertisers in applying human ethics in this field of marketing, this has been a multi-dollar global industry; there have been various negative factors that have hindered the achievements of the car industry objectives in realizing its desired target of sales. Individual attitudes have been a major hindrance to this success (Wells, 186, 1997). Over the years, the industry has been investing on discovering the loopholes that have been contributing to its poor performance without success. Advertising as a global industry of its own which has been integrated in other industries for achievement of marketing success requires creativity, structuring and excellent professionalism. This professionalism has been the determinant of success or failure of the car industry.
The advertising effectiveness has been affected by the lack of appropriate etiquette by the advertiser. This has resulted to poor performance in the car industry. Additionally, lack of adequate communication and persuasive skills have been attributed to the poor sales in the car industry.
1.1 Statement of the problem
Advertising effectiveness and human behavior is associated with yielding more sales in the car industry. The observation and upholding of human behavior when dealing with customers, is projected to attract more potential customers who will purchase goods and services from the industry thus earning more revenue for the car industry (Wells, 241, 1997). These calls for strict adherence to the appropriate cord of conduct in advertising and marketing that are fulfilling to the client and attractive to others. It thus includes the separation of personal emotions in the work and serving the clients professional and diligently.
However, the success of such effective advertisement that upholds human behavior comes at a personal price. The individual involved in the advertisement operation has to sacrifice a lot of his personal feeling for the benefit of the industry (Charles, 135, 2012). They should be presentable as prescribed by the industry cord of conduct and observe all the necessary rules regardless of their take in the matter. As a result, this will benefit the industry and help it achieve its goal and objectives
1.2 Research Questions
- What are the benefits of advertising effectiveness in the car industry?
- What are the appropriate human behaviors in the car industry?
- What benefits accrue from the human behaviors to the car industry?
- How do the adverting effectiveness and human behavior increase sale in the car industry?
1.3 General objective
The fundamental goal of the research is to determine the advertising effectiveness and human behavior in the car industry.
1.4 Specific objectives
CHAPTER 2
LITERATURE REVIEW
2.0 Introduction
Human behaviors and the level of effectiveness in the advertising of car industries have a great significance in development of the said sector. In order to register positive results, advertising of how effective the company is towards its clients should be given a first priority and put into deep considerations. In addition to this, human behavior should be focused closely. In this chapter, the review of appropriate literature and conceptual framework to this proposed research study has clearly been analyzed in deep details. In this regard, it will be my stepping stone on the credibility of my research.
2.1 Theoretical Literature Review
The increased level of competition and rapid globalization has forced most industries to adopt new ways of survival in the market. In most cases, industries fail to satisfy their customers due to lack of understanding and the human needs. The level of effectiveness within the company also challenges most of these industries. According to the research conducted previously by early scholars, it clearly shows a distinction between a company that focuses on the effectiveness and how human behaviors towards their clients may affect the company either negatively or positively.
The introduction of an advertisement policy in car industries in relation to human behaviors and its effectiveness has contributed to great success of the same. In providing a suitable example of these companies, it will openly display the factor in discussion and hence easy manipulation of the researched data.
The relevant theories upon which this study can base its argument are discussed below in deep details. In addition to this, their effects to these industries have been highlighted and linked together to produce a meaningful combination.
2.1.1 Marginal efficiency of investment (MEI) and accelerator theories
MEI is a tool used to measure the market demand for an investment decision. In this regard, the effective decision to be taken by cars industries to accelerate the level of demand from their customers would be to increase their effectiveness within the company (Savioz & Marcel, 84, 1992). Investment by these companies will be favorable if the MEI on extra investment through effective management would be greater than the rate of cost of these cars.
The next phase of this evolution of investment theory gave rise to accelerator theory, which makes creative investment in line to observation of how effective the theory may apply to these industries. The larger the gap between existing capital stock, and the client’s desires, the greater the rate of investment
2.1.2 Behaviorism theory
The basis that lies behind this theory can be developed from ethics that govern an individual’s behavior in an institution. The theory explains how behavior shapes an inner person and his interaction with surrounding environment (Matson & Floyd, 38, 1973). According to Talcott Parsons, he argued that behaviorism shapes the nature of life and the general outcome of the same is affected either positively or negatively depending on the resultant behavior.
The behaviors of the employees in the car industries toward their clients will determine the final output of the company. Therefore, in this regard, the companies will focus on advertising positive behaviors of their employees.
2.3 Empirical Literature Review
Different studies have been conducted to determine the impacts of effectives and behaviors of the employees in different car industries. The study conducted on How Negative behaviors does affect the company’s performance showed that 46% of these companies that do not review their employees’ behavioral records may lead to poor performance. (Tsuru & Kōtarō, 69, 2000)
The research concluded that, for any effective performance to be observed in any company, the first priority would be to review the employees’ personal records in line to their behaviors. Moreover, a close observation on how effective the employees are should be put in consideration before employment him/her.
2.4 Conceptual frame work
The conceptual framework of this review is based on the various independent variables that influences the performance these car companies. The variables include:
- Employees behaviors towards their clients
- Effectiveness of the employee
CHAPTER 3
RESEARCH METHODOLOGY
3.0 Introduction
The chapter is tend to cover and discuss about the design, sampling technique, date type and source, collection of data, survey instruments and data analysis and ethical issue involved in the proposed research.
3.1 Research design
The field expounds on the details of the design that is used while carrying out the research and the procedures to be followed while carrying out the research. The main objective is to determine effectiveness of advertising and human behavior in cars industries. In order to be able to gather sufficient primary data use of an exploratory research design is applied. To derive secondary data a descriptive survey will be used. The descriptive research will be effective in developing factors that are linked with particular occurrences and incomes.
3.2 Model specification
The study will use correlation analysis estimation type. This will therefore enable the relationship between dependent and independent variables to be derived.
S=f(X1, X2)
Where S is the sale in car industry
X1 is the return on investment which measures the effectiveness of investment in the car industry.
X2 code of ethics of individuals participants in the car industry measuring the human behavior.
3.3 Study area
The study will be carried out in the following areas California, Illinois, Michigan, Ohio and Wisconsin. The areas are currently characterized by high rate of development of infrastructures.
3.4 Sampling techniques
The study will use data mining techniques that will help to find predictive information from large database. Cars industry applies predictive modeling tools for a good strategic decision making. This will help the industry to identify and account for the key assumptions that drive business value. Good decision making result to predictable results. I will analyze the cars industries historical information to anticipate the changes. The study will aim a sampling that will provide a solution that can be used for car manufacturing domain. This will help to determine the future sales for instance I will be able to find the number of cars to be manufactured by a car manufacturing company. For this linear regression analysis technique is used.
3.5 Data type and sources
The research will be conducted through both primary data, such as questioners, and secondary data such as published materials. This published materials lies in the line of government reports, journal and economic surveys among others (Sapsford, Roger, and Victor Jupp, 56, 2006).
3.6 Research instrument
The most appropriate instrument to be applied in this research is the questioners. This will be effective because proper recording of data and handling of multiple respondents can be carried out at the same time. This type of research instrument is therefore, regarded easier and cheaper in terms of cost and time.
3.7 Data collection
A semi structured questionnaire with both open and closed questions will be used to collect primary data. This will be administered through drop and pick later system in order to optimally utilize the allocated scarce time. Secondary data will be obtained through document reviews such as government reports and journals and existing literature relevant to the subject (Sapsford, Roger, and Victor Jupp, 56, 2006).
Ethical issues
The study will consider ethical issues to the latter. Confidentiality of the responses will be guaranteed. Moreover, participation will be voluntary without any conditions. The consent of the respondent will be sought by communicating the purpose, duration of the study and the benefits of participation. The study will also gauge the viability of responses to avoid exaggerations and misinterpretations of the collected data.
3.8 Data analysis
After gathering data through questioner, data is synthesized, interpreted and communicated to provide meaning to it. According to Burns and Grove (1999), qualitative data analysis occurs in three phases: description, analysis and interpretation. The researcher will review the answered questioner papers and formulate the steps involved in descriptive data analysis. Volumes of data are gathered throughout the data collection process which requires the researcher to complete a reduction in data through categorizing and identifying similar themes. Data representation will be done later on charts and graphs.
QUESTIONNAIRE
Please indicate the place of residence.
For how long have you worked in car industries?
If you currently move to a new industry, indicate what influences you to effective human behavior
What is relationship between advertising and human behavior effectiveness in cars industry?
Works Cited
Duhigg, Charles. The Power of Habit: Why We Do What We Do in Life and Business. New York: Random House, 2012. Print.
Koopsen, Cyndie, Daniel M. D. Farb, and Bruce Gordon. Ethical Issues. Los Angeles, CA: Universityofhealthcare, 2006. Print.
Matson, Floyd W. Without/within: Behaviorism and Humanism. Monterey, Calif: Brooks/Cole Pub. Co, 1973. Print.
Sapsford, Roger, and Victor Jupp. Data Collection and Analysis. London: SAGE Publications in association with the Open University, 2006. Print.
Savioz, Marcel. New Issues in the Theory of Investment: Modernization and Persistence Effects. Berlin: Springer-Verlag, 1992. Print.
Tsuru, Kōtarō. Finance and Growth: Some Theoretical Considerations, and a Review of the Empirical Literature. Paris: OECD, 2000. Print.
Wells, William D. Measuring Advertising Effectiveness. Mahwah, N.J: L. Erlbaum Associates, 1997. Print.
