[Author’s name]
Introduction
Organizations always work hard for their economic based prosperity and it is important to undertake effective and timely decisions to accomplish the same. An organization basically refers to a place wherein people belong to different mindset and departments work together merely for the achievement of a single and pre-specified goal in total.
Usually, there are numbers of departments work in an organization and every department works hard for the expansion and development of the company. Among them, the name of a marketing department is one of them, which has its own recognition and importance in total. The function of marketing starts from launching then markets it and then increases its recognition in the market.
When a company started to launch a new product in a market, then there are certain things which are in the influence accordingly. A product which has been launched would be enhanced or building according to the marketing plan of a company in total (Lamb, 2010). This essence of marketing could be extremely important for an organization one could not be in the right direction, without having an effective marketing department.
The main objective of this assignment is to analyze the reliability factor of a product in total. There are two different parts of this assignment that needed to be covered accordingly. Two parts which should be covered in this particular analysis are General Research and Application of the Products and Services and it is important to analyze and define both of these things perfectly.
Part-1
General Research
Customers are the end users of the products of a company and an organization has to attain extra knowledge and information regarding their customers in order to become economically efficient (Hennessey, 2010). Lots of authors have identified that customers would pass on from different stages of motivations while buying a certain product.
It is important to apply the Maslow theory of Needs and Motivation on this particular thing.
Maslow’s Hierarchy of Needs is one of the most important and basic definitions and theories of needs and motivation, described specifically by Abraham Maslow in which he analyzed the behavior of the human being while having or buying a certain product.
The product which has been selected for this particular assignment is a shampoo with the name of Razorshampoo. The physiological portion of the theory stood with the basic needs of a person, which predominantly are, Health, Food and Sleep, and obviously, the people who living to get such things should be our target consumers, because what they are striving is merely to get the basic needs of the life and they cannot afford razorshampoo because they don’t have any idea regarding its usage as well as its utilization as well. The second phase that comes under the safety based, which requires to have shelter, removal from danger is concerned and people who come under this particular ambit are also not the one who is our targeted people, not even on the phase of belongings as well.
Anything above these three units would be our targeted audience. Self Esteem and Self Actualization are some of the basic things which have to be covered by us, because the product in which we are dealing are for those people who don’t like to have hairs and always like to balding themselves. It may be because of the attraction of the celebrities and other things. Esteem and Self Actualizations are two stages from which we could attract the people accordingly. Marketing these people would certainly enable us to enhance our productivity.
It is also required to select a perfect Consumer Behavior Model (CBM) for this analysis in total. Mentioned below is the model of the same that describes the same thing in relation
The essence of consumer behavior is extremely important for us, that is why the involvement of symbols, value and all sorts of rituals are important for us to enhance the marketing communication stance which would certainly enhance the behavior of the consumers which would also enhance on their behavior positively. It is important to market the products perfectly through effective marketing communication based stance and it would certainly enhance, if the gap between the consumers and upper management of the company would have been kept to a certain level which should be efficient too.
Part-2
Application to Product/Services
In this particular part three things would be highlighted which predominantly are identification of the products and services, identification of the target market and identifying the level of competition (Cant, 2009).
The product in which we are dealing with is razarshampoo. The product will be a simple shampoo formula that allows you to wash and rinse your head and never use a razor again. The product keeps men from any unwanted razor cuts or bumps. If you can sympathize or relate to all the above, then I have the product that you have been searching for. Available now is the new shaving solution shampoo called Razorshampoo.
Our target market would be the people who don’t like to have hairs merely because of different reasons. There are number of reasons due to which the people could have our products and the first and foremost reason is safety. The application of shampoo on the head does not require any further thing like blade or scissor to wash out the hairs, therefore it would not be having any sort of cut or all such things. The other reason is convenience of the product through which people don’t have to buy razors again and again and it is a cost effective product as well. Usually people fall in upper class could see our product that is basically lies in Self Esteem of the motivational model.
Competition is extremely important from the viewpoint of an organization and an organization always has a certain amount of competition in an industry. The level and stance of the competition should be determined accordingly by an organization in order to be effective. There are not many companies here in the United States (US), which are providing the same sort of products to the consumers and it would be effective for us to flourish in the market in the current amount of competition. Effective pricing, place and promotional strategy would certainly assist us as in enhancing the sales of the company and to combat against the high amount of competition as well.
References
Cant, M. C. (2009). Marketing Management. London: Juta and Company Ltd.
Hennessey, H. D. (2010). Global Marketing. New York: Cengage Learning.
Lamb, C. W. (2010). Essentials of Marketing. Miami: Cengage Learning.
