Amazon.com, Four key dimensions to their E-Business
Tangibles
Appearance related to equipment, physical facilities, personnel and communication materials.
As we look at Amazon main page, it has used multiple objects (images and buttons) to have an impact on its clients as a store with wide variety of product offering. It has used images for clients to easily understand any step or product. Each section is clearly divided so the user can easily understand product types related to particular sections. Links are used on main page to directly access to products and promotions.
Reliability
Perform the service accurately.
As we look at Amazon we find an advance reporting system that report each stage and give clearly status of each stage to its customers. It help customers to track their products by giving a tracking number. Webpages response is good even in peak hours.
Responsiveness
Help customers in providing quick services
Amazon helps its customer in getting best packages, payments, shipment, delivery and warranty claims. It provides quick delivery services through multiple shipping and courier companies so user is able to get their product as per their schedule. Sort by department option on the left side of main page allow you to view products in a categorized format which makes clients to easily and quickly access their products.
Assurance
Ability to convey confidence and trust.
Amazon has its good name amongst E-Business websites, it is one of the giant in online business industry. It has develop trust amongst its customers by giving them best products and services. It uses best reporting tools to provide status of each and every buying to customer. It also give them guaranty refund in case of undelivered or defective products.
